Job Description Social Media • Lead on the creation of a customer facing blog • Design, build and maintain our presence across all social platforms at a property and brand level Agency Management • Management of external digital agencies and advertising partners • Work in partnership with our outsourced PR support Reporting and Analysis • Measure and report performance of all digital marketing campaigns, and assess against goals (ROIs and KPIs) • Identify trends and insights, and optimise spend and performance based on the insights • Plan, execute and measure experiments and conversion tests • Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points • Evaluate emerging technologies and provide thought leadership for adoption where appropriate • Central data management People • Management of the digital marketing and social media executive, including development and support of team members
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