Job Description Post title:
Digital Marketing Manager
Location:
Birmingham
Reports to:
Marketing Director
ROLE DESCRIPTION: If you’re fanatical about all things digital, excited about the opportunity to start with a blank page and keen to play a role in introducing an emerging brand to the market…then we think we have something for you. Providing services to the student population means we need to be at the top of our game where communication and engagement is concerned; advertising, interacting, transacting and communicating in ways that our customers want - not how we prefer. Our Digital Marketing Manager will be responsible for developing, implementing, tracking and optimising our digital marketing campaigns across all digital channels. From conception to execution; the role will be accountable for developing the strategies and marketing tools to lead successful, digital marketing campaigns. As an individual, you’ll be a creative force to be reckoned with; confident in proposing new ideas and always thinking about new ways to grow our digital presence. KEY ACCOUNTABILITIES: Safety & Welfare • Top of your agenda at all times; practice an unrelenting approach to safety and welfare by adherence to any and all safety policies and processes in our organisation. • Develop an understanding within your respective area for all statutory and legal accountabilities we hold; specifically, our obligations surrounding Data Protection and Advertising Standards. • Create an environment whereby all team members feel confident and comfortable in raising any concerns about our workplaces, properties, systems and/or our practices.
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