UJ Alumni Impumelelo Magazine Edition 8

Today Osmond runs a design agency, Mam’gobozi Design Factory which he co-founded with Nontokozo Tshabalala and is consistently working on pushing and growing the design field. His current design project that was initiated by a typography challenge where he designed a letter a day, basing each design on a different African country. This inspired a larger personal project Osmond is in the process of generating. With the aim of addressing xenophobia, his project celebrates the independence off every African country, while using Johannesburg as a canvas. His concept was to generate an array of flags, posters, murals and t-shirt designs that celebrated an African country and exhibit these within public spaces of xenophobic conflict. An example would be to have a taxi driver wear a t-shirt that commemorates Nigerian independence – providing an alternative story to the conflict that arose between taxi drivers and Nigerians after a taxi driver was allegedly shot by a Nigerian drug dealer. Another example would be to have a South African walk by the same place a Mozambican was shot, wearing a t-shirt celebrating Mozambican independence. The project aimed to turn Joburg into a living museum to send the message that there is more to this country than meets the eye. There are more allies.


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