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Inside This Issue Things You Should Know, But Don’t PAGE 1 How Lulu the Pig Saved Her Owner From a Heart Attack PAGE 2 The Truth About Essential Oils — Are They Safe? PAGE 2 This Spring’s Trending Raincoat Styles PAGE 3 Vegan Potato Salad PAGE 3 Nonalcoholic Beer, Then and Now PAGE 4
More Than 100 Years of Nonalcoholic Beer
And Why It’s Making a Comeback
You may not be surprised to learn that the U.S. has a holiday devoted to a certain frothy brew — April 7 is National Beer Day — though you may be surprised that more and more Americans are celebrating with a nonalcoholic (NA) pint. The hoppy holiday is a relatively recent creation, but brewed concoctions have a long history, even those of a nonalcoholic variety. In fact, NA beer has been around since medieval times in Europe when very weak fermented brews were said to be less dangerous to drink than potentially contaminated water. Some even viewed the beer as a healthy alternative to water, and since they had very little alcohol by volume (ABV), laborers could drink them while they worked.
That standard has informed a new and growing wave of NA beer in the U.S., which pulled in about $100 million in 2018. Sales of NA beer worldwide, however, are projected to jump to almost $6 billion by 2023. In 2018 and 2019, sales of domestic beer decreased, fueled by a generational shift in drinking habits. Millennials drink less than their Gen Z and baby boomer counterparts, and periods of giving up booze, like Sober October and Dry January, are becoming more popular in general. Brewers — foreign, domestic, small, and large — are getting in on the growing trend by expanding NA offerings and experimenting with alcohol-free brews from easy-drinking lagers and ales to flavor-filled India pale ales. Heineken released its first NA beer in 2019 and competitor
In the U.S., the 100-year history of NA beer is closely linked to the temperance movement, which began in the late 1800s. This led to Prohibition and the adoption of the 18th Amendment in 1919. It was illegal to sell, transport, or consume alcoholic beverages, which were defined as any drink with more than 0.5% ABV. Beer with less than 0.5% ABV was considered nonalcoholic and could be consumed, if not enjoyed, by teetotalers.
Budweiser answered with its own version a year later. Craft breweries across the U.S. have flagship and seasonal NA offerings, and in 2015, Bravas, located in Newport Beach, California, became the nation’s first brewery producing exclusively NA beers. If you want to see what all the buzz is about without getting buzzed, crack open an NA beer from your favorite local bottle shop.
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