Chapter 1 Introduction
This technical memorandum is second in a series of technical memoranda for Phase I of the South County Integrated Mobility Study. The purpose of the study is to assess baseline transportation and land use conditions in the South County region of unincorporated Hillsborough County as a foundation for developing integrated land use and transportation mobility solutions. This report contains an inventory and analysis of land use and transportation conditions in the South County study area, including areas of activity (nodes) and travel patterns. Specific objectives are to: 1. Identify land use and development entitlements and redevelopment opportunities; 2. Identify existing areas of activity (nodes) and connections; and 3. Perform an origin-destination (OD) analysis. The report begins with an inventory and analysis of existing land use, future land use, zoning, development entitlements, and development and redevelopment potential. It proceeds with identification of areas of activity (nodes) and connecting corridors. These areas of activity (nodes) and corridors form the land use and transportation structure that will guide continued growth of the region. Finally, an origin destination (OD) analysis was conducted to identify travel patterns within the region for multimodal planning purposes. Origin destination data for the analysis were obtained from StreetlightData, Inc. Streetlight Data is a third-party platform that collects mobility data using smartphone and GPS technologies. They aggregate the raw data to provide information about the movement between places (defined as zones). Streetlight Data uses a sample of data collected from location enabled smartphone apps for estimating personal travel information. Commercial travel is derived from commercial GPS units. GIS data used in the analysis were obtained from Hillsborough County, Plan Hillsborough, Tampa Bay Regional Planning Council, and the Hillsborough County Property Appraiser, and Open Street Map, which is a crowdsourcing platform where users contribute geographic information throughout the globe. Open Street Map provides open source detailed geographic data, including transportation grids suitable for network analysis. Other data collected and integrated into this study were obtained from the Future Land Use Element of the Hillsborough Comprehensive Plan, the Hillsborough County Land Development Code, and the Hillsborough County Development Services Department. The report supplements findings from Technical Memorandum 1: Review of Plans and Studies, which included a review of future land use and the County’s vision for future growth, activity centers and competitive sites, agency strategies to accommodate growth, and community visions for the project study area. Technical Memorandum 1 also included a review of plans and studies that identify existing facilities and planned improvements for major roadways, public transportation, bicycle and pedestrian facilities, and freight.
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