Artificial Intelligence (CONT’D FROM PAGE 24)
design equipment, installations, and floor plans instantly rather than wait weeks for people to complete the work,” said Tripathi. “These tasks can all be done fairly easily by AI, and that will reduce costs in terms of time and labor.” Predictive Maintenance - “AI can predict in advance when something will fail in a system,” said Tripathi. “It bas- es its decision on an analysis of how similar equipment performed in the past. This allows the manufacturer to get a replacement part or run maintenance before a problem arises. And that can reduce downtime.” Part and parcel of predictive maintenance is the utiliza- tion of failure alert systems. While these have been driven in the past by the Internet of Things (IoT), AI will increase substantially their quality and dependability. Customer Service - Chatbot programs that handle customer problems are advancing far beyond the famil- iar, simple-minded web helpers of the past. Rather than accessing a limited database of information and spitting out canned responses to customer questions, the new programs handle inquiries in creative ways, using natural language. And their answers are informed by all of the in- formation they have absorbed from the Internet. End User Modules - Larger manufacturers can use AI to create sophisticated modules that can be left with cus- tomers to help run and maintain equipment. “The ability to provide customers with a helpful user interface and proprietary software that makes their equip- ment easier to use,” said Phil Siegel, founder of CAPTRS, a nonprofit organization working with artificial intelligence (captrs.org). “This can make the customer relationship very tight and increase the ability to continue to market to them.” Advertising & Marketing - Artificial intelligence can develop complete marketing campaigns, starting with themes and moving on to story boards, promotional text, and even artwork and videos. “An AI program can do the work of a creative direc- tor and even perform A/B testing,” said Maymar. “It can speed up such projects dramatically, completing in maybe an hour what unaided humans might require two weeks to accomplish.” Performance Reviews - AI Programs can complete the foundational work of employee evaluations by comparing worker achievements against company metrics. They can also produce reports that reveal performance trends over the years. Project Planning - “Thanks to its sophisticated algo- rithms, AI can create smart schedules that analyze the various parts of a project and identify the often-hidden de- pendencies that must be addressed to avoid unexpected delays,” said Tripathi. “Very often it’s hard to do all of that manually, because there are so many loose connections and variables that must be kept in mind.” Such programs can analyze worker and resource avail-
Quality leads result in new customers
Read the articles in Board Converting News every week to learn about the people, places and machinery that will open the doors to new or repeat business.
Len Prazych at 518-366-9017 lprazych@nvpublications.com
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July 31, 2023
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