Artificial Intelligence (CONT’D FROM PAGE 28)
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of fact and nuance. Some examples will make this clear. Despite their so- phistication, AI-fueled customer service interactions can still seem tone-deaf. That’s why a human representative must usually step in after the AI program has completed such foundational work as performing an initial analysis and assessing metrics.
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With promotional initiatives, too, experienced humans need to come in and check the work provided by artifi- cial intelligence. “While AI programs may seem valid on their surface, very often they lack the human element that makes such initiatives work.,” said Maymar. “Without the human touch, they can seem soulless.” In the area of performance reviews, employees will benefit from one-on-one conversations that discuss why targets were achieved in some areas and not in others. “The human manager needs to provide the encourage- ment that an AI program cannot,” said Maymar. “Personal interaction is necessary to transform an objective review into an opportunity to grow, coach, and share knowledge.” Getting Started While AI holds promise for any business enterprise, it can be difficult to get the ball rolling. Experts advise start- ing with simple projects, encouraging everyone to partici- pate. “Figure out a way to make AI a common part of daily operations throughout your business,” advises Delaney. “Schedule learning periods so the staff becomes familiar with the system.” Delaney compares the role of ChatGPT to that of Mi- crosoft Word twenty years ago. What was a novelty then has become a routine part of the business world. Experimentation will be necessary, and that can lead to some failures. Businesses need to keep in mind that if a certain operation doesn’t work particularly well with AI right now, it may do so in the future. “AI programs get smart really fast,” said Joe Karasin, an AI consultant and SEO specialist. “As you continue to train the program, it continues to improve, and gives you better, more targeted information.” A major driver for the improvement of AI performance is the ability of the human operator to write effective ques-
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