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How Teams Are Engaging Fans During the Pandemic
Despite COVID-19’s continual presence in our country, many sports organizations are finding ways to adapt their seasons to the ever- changing circumstances. As many teams try to play out their seasons as normally as they can, they are also adapting to not having their fans there to cheer them on. So, some team members, teams, and entire sports organizations are getting creative. Here’s a look at some of the most noteworthy ways sports teams and players have connected with their fans so far.
in the Uecker “Last Row” in the highest level of seating in Miller Park. It was a great way for fans to be with the team in spirit, and all the money from the cutouts went to the Brewers Community Foundation.
Esports Take the Hockey Season off Ice
When the National Hockey League’s season was abruptly suspended, fans were left without any games to look forward to — at least, any live games. Soon after the season was suspended, the marketing staff of the New Jersey Devils came up with a plan. They prepared 20 simulations every game night against would-have-been opponents using EA Sports’ NHL ‘20. They even got the Devils’ radio announcer Matt Loughlin to voice the play-by-play for the simulations to give them an air of authenticity. It might not be as good as the real thing, but one game drew over 60,000 views.
Cut Me Out for the Ballgame
When the Milwaukee Brewers baseball team learned their fans wouldn’t be joining them at the stadium this year, they made sure fans wouldn’t be cut out of the fun completely. For just $50, Brewers fans could have a 2-foot-tall cardboard cutout of themselves placed
TikTok Trick Shots
Even in the midst of the pandemic, the social media following for some sports teams, such as the Philadelphia 76ers, has grown. This is due, in large part, to some players’ abilities to meet their young fans where they are. While quarantined at home, 76ers star player Matisse Thybulle began posting trick shots with pingpong balls on TikTok — some of which garnered over a million views. This is just one example of how some players are continuing to foster a personal connection with their fans even off the court.
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