Your customers need the most attention right up until they see the value of your product. Successful onboarding isn’t simply getting your customers to pay; it’s proving the value of your product once they start using it. This means onboarding is one of the most important and complex product flows you will ever create. It also falls under the remit of several teams, increasing its complexity. We presented three ways – team alignment, goal alignment and domain overlap, to help your organization work for you. Get it right and your onboarding will be set up so that each team shares responsibility for creating the best experience possible. Use your organization to master your onboarding experience and you’ll not only end up with happy customers, but with a meaningful impact on your business.
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