The best way to tell a customer how to do this stuff is after you’ve gathered evidence that they’re a good candidate to hear about it.
Converting today’s signups into tomorrow’s engaged users
When you’re building software, remember there are hundreds of products competing for the same job. If you’re not continuously showing your customers how to get value out of your product, you’re not encouraging product dependency. You’re leaving the door open for someone else to come in and persuade them their product is more valuable than yours. That’s why you need to continuously onboard existing customers, bringing people all the way through, and making sure they get as much value as they can.
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