Setting the stage for successful onboarding
When you boil it down, onboarding is really about changing people’s behavior. Your signups are frustrated with the way they’re currently doing something and are hoping your way of doing things is better (or else they wouldn’t be signing up). Onboarding strives to make that behavioral switcheroo a successful one for as many people as possible. Onboarding, when working well, is less an instruction manual for weight benches and more like a personal trainer: they don’t stop once they’ve shown you how the equipment is used; they make sure you attain your fitness goals. The same goes for user onboarding: in order for it to be successful, it must ultimately engender success in others. So, long before you begin to weigh your interface options (“Should I go with an intro video or a series of tooltips?”), let’s make sure you’re clear on what your users are trying to get away from and where they want you to take them.
Why are people “hiring” your product?
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