Not everyone will reply, but I guarantee some will, and the hardest part of interviewing – getting people to talk with you – will be covered. Once you have them on the line, make sure to remember these points: In order for your onboarding to succeed, it has to make your users successful People sign up for products because they’re frustrated with their current situation. The frustrations are the key early motivators, and are uncovered by interviewing people who have recently made the switch. The interviews should always skew towards real events and feelings, rather than abstract or presumed ones.
Made with FlippingBook - Online magazine maker