When you’re building your own onboarding, it’s helpful to familiarize yourself with some particular design patterns: how other companies are teaching users about the interface, how they’re demonstrating progress to the user, etc. However, onboarding patterns should never be treated as best practice. Everything depends on the type of product you have. Some patterns work fantastically well for consumer apps, but just won’t make sense in a B2B product. That’s why we’ve put together a walkthrough of some of the most successful patterns – to explore what patterns work and when, to get you thinking about the right patterns for your product. What happens right after signup makes or breaks any software product. Some new users expect you to welcome them and show them around. Others prefer you to get out of their way as soon as possible and let them figure things out for themselves. The problem is that to have a product with tens or even hundreds of millions of active users, you’re going to have to successfully onboard customers from across this spectrum. On top of that, users don’t necessarily want to do the things you need them to do to become successful. You need to balance the user experience of onboarding with the friction of necessary steps such as account creation, user education, and data gathering. It’s no small
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