Intercom_on_Onboarding

Enter a credit card to start a trial Authorize Google Apps access to get employees email addresses Add a legal document or NDA for visitors to sign Place the iPad in a stand at the front desk

Completing all of these requires participation from:

Someone with access to a company credit card Someone with administrative access to the Google Apps account Legal counsel Office manager(s) or receptionist(s)

At a very small company, this could be just 2-3 people. At a larger company, it could be dozens.

Let’s see what happens if you make the mistake of modeling these steps in a linear way.

1. Sign up for an account 2. Enter a credit card to start a trial 3. Authorize Google Apps access to get employees email addresses 4. Add a legal document or NDA for visitors to sign 5. Place the iPad in a stand at the front desk

If someone without a company credit card signs up, they’ll be stuck on

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