Multi-team onboarding – the wrong way
Your product onboarding experience might reflect your own organizational structure too. Here are some things to look out for:
The navigation for your product’s marketing website reflects the separate teams within the company. The visual style of your marketing site isn’t carried through to the setup and onboarding experience of your product. Customers are confused when moving from one stage of the flow to the next because the content and context doesn’t reflect where they just came from. There are multiple redirects between different parts of the onboarding flow.
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