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Traditional Growth vs M&A
TRADITIONAL GROWTH
M&A
Acquire and accelerate Get proven systems, teams & revenue on Day 1
Start from scratch Build team, brand, and customer base over years
Buy loyalty Instantly tap into loyal customers & established brand trust
Burn cash on marketing Slow conversions, low ROI, long trust-building
Plug in expert teams Gain high-performing talent that already works together
Struggle to hire Long recruiting cycles, retention risk, cultural fit issues
Buy proven products Scale successful offerings with built-in customers
Develop products from zero High risk of failure, long R&D cycles
Go global faster Get licenses, teams & revenue in new regions instantly
Expand geographically Slow ramp-up, costly market entry risks
Scale by acquisition Integrate existing infrastructure with speed & stability
Scale internally Complex ops, capital strain, uncertain ROI
Create synergy Unlock bigger margins through strategic integration
Cut costs to grow profit Limited upside, potential downsides
2% of UK startups hit £1 million in annual revenue within 3 years. Source: ONS
2-3 years on average for a startup to break even.
1 in 5 new hires leave within their first year.
1-2 Years the average time to build a new product. Source: McKinsey & Company
2-3% is the average
90% of all start
digital marketing conversion rate. Source: Wordstream
ups fail. Source: Harvard
Source: CIPD
Source: Fresh Books
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