JANUARY 2020
612-567-9530 HALEPROPERTIES.COM
To Help You Discover Your Dream Home WORKING BEHIND THE SCENES
If you’ve ever bought or sold a house with the help of Hale Properties, there’s a good chance you never interacted with me throughout the whole process. However, there’s also a good chance I was partly responsible for the sale going through. If we haven’t yet had the pleasure of helping you with your real estate needs but you follow us on social media or read the inserts in our monthly newsletter, then you have seen some of the graphics I designed for Hale Properties. My name is Anna Veloz, and I’ve worked alongside Fritz, Rocky, and Mark as the business operations and marketing assistant at Hale Properties for two years next month. Since you might not interact with me otherwise, I want to take this opportunity to introduce myself and let you know a little bit about me. I started working in real estate in 2014, when I helped with similar tasks for a real estate firm in Florida. When I interviewed with Fritz, he was looking for someone who could help him process various business and marketing tasks, and after speaking briefly, he offered me the job. To be honest, neither of us knew if it would work out. Fritz was nice and seemed easy to work with, so I took the offer, optimistic it would be a good fit for me and my family. Today, I’m so glad I made that decision. Since I started working with Fritz, I’ve worn a lot of different hats. Much of my time is spent in constant correspondence with title companies, lenders, processors, underwriters, inspectors, and home service vendors. We live in a very digital world, but paperwork in this complex process still exists and “If you’re in the process of buying or selling a home right now, I look forward to playing a role in such a big part of your life from behind the scenes.”
is necessary for buying or selling a home. Part of my job is making these steps easy, seamless, and even transparent to the client. A bulk of what I do, however, is marketing. I update and monitor Hale Properties’ social media profiles and design marketing materials
that turn into postcards, flyers, brochures, and digital media that are broadcast across the web in order to promote our clients’ properties for sale.
The marketing and graphic design side of things is what I’m really passionate about. I get a chance to stretch my creativity every day, and no two projects are the same. It’s hard work to create new, interesting designs for Hale Properties’ clients to see, but getting to see the finished product when I’m done makes it all worth it. One thing that I’ve loved about working with Fritz is that he doesn’t micromanage me. He gives me complete control over the graphic design and marketing process and trusts me to create worthwhile content. He gives me enough room for creativity, and that makes my job more fun! One of the reasons why I’ve stayed with Hale Properties for the past two years is because I can tell that Fritz truly values me as a team member and values my contributions to the company on behalf of our clients. Even though I might never see you in person, I’m glad I’ve had the chance to introduce myself to all of you and share a little bit about what I do at Hale Properties. If you’re in the process of buying or selling a home right now, I look forward to playing a role in such a big part of your life from behind the scenes. If there is anything I can do for you, don’t hesitate to reach out! I am excited to help.
–Anna Veloz
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