American Business Brokers & Advisors - March 2022

Take a Break! Are you planning on selling your business in the next 1–2 years? If so, you need to start planning

Get the Wisdom of Other Business Owners’ Mistakes FROM TERRY MONROE’S ‘HIDDEN WEALTH’

now. But where do you even start? Selling a business is a massive undertaking. With so many things to consider, some confusion is understandable, but if you don’t get the right kind of help, you could end up selling your business for far less than top dollar and leave tens of thousands of dollars on the negotiating table. These are the kinds of cautionary tales that market maker and four-time author Terry Monroe shares in “Hidden Wealth: The Secret to Getting Top Dollar for Your Business.” While we’d like to hope we’re accomplished and savvy enough to sell

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our business without any help, the uncomfortable truth is that tons of successful business owners have lost out on millions of dollars in selling their businesses — all because they didn’t know exactly what they were doing. Sometimes, contemplating the financial implications of selling your business and dealing with the strain and grief that comes with doing so are worse than actually selling the business. So, what then? Well, in Terry Monroe’s “Hidden Wealth,” you’ll also learn how to realistically assess your situation, deal wisely with the business that you’ve built over the years, and maximize the money you’ll receive when you decide to sell. It has been said that we learn from our failures, not our successes, but the true sign of a successful individual is to learn from someone else’s failures and not your own. “Hidden Wealth” seeks to do just that: give every business owner access to the lessons learned from the mistakes of other business owners so they can avoid the setbacks and reap all the rewards. Find out how you can get a copy today by emailing Terry@terrymonroe.com .

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debt on the books. This is one of the most difficult situations I have to deal with because you can only get so much money out of a business. Businesses are valued on the amount of cashflow they are able to generate. And if a business isn’t generating much cashflow, even though the real estate may be worth quite a bit, they are not going to get much for their business — and possibly not enough money to pay off the debt against the stores. The owner is faced with either continuing to operate a breakeven — or worse, a losing store — just to keep the bank from calling their note. Or they can hope and pray I find a buyer who will overpay for the business, which doesn’t happen even in the good times like now when convenience stores are selling for top dollar. These are just examples of significant, life-impacting events that may affect one’s business. To learn about more examples of Dismal D stories and how we remedied them, send me an email at Terry@TerryMonroe.com, and I will send you a FREE copy of my book, “Hidden Wealth: The Secret to Getting Top Dollar for Your Business,” which is affiliated with ForbesBooks. Include your mailing address, and I will have one sent to you.

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