3 Major Business Lessons From
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Content Is King
You’ll Never Miss Your Mark With These Tips
convenient and the official way of streaming the tournament. The app reduces confusion about how to watch the games and increases the size of their audience. Similarly, you need to make the customer journey for your consumers as simple as possible. Where do they go to shop for your products/ services and how many steps are there before they can buy? Make it convenient for people to know what they want and go directly to the “Purchase” page. No. 3: Celebrate teamwork. Scoring in basketball often isn’t possible without assists. In your business, making a sale isn’t just on your sales team — celebrate your team’s good web design, fresh copywriting, and organized account management, just as much as you celebrate closing deals or securing investors. Everyone’s role is important, but your team won’t feel that way unless you acknowledge it. Make it part of your work culture to validate everyone’s crucial role in the “game” of business, and the rewards might be larger than you expect. If you’re a basketball fan, you’ll be watching March Madness this month. You can probably agree that there’s more to shooting hoops than winning. For small businesses, it’s much the same — “winning” and “success” come on the heels of a long list of small victories: energized mindsets, customer journey strategy, and good teamwork. We hope these tips help you along your route to victory!
Even if you’re not a sports fan, there’s a high level of hype and commercial success March Madness has achieved that all business owners can aspire to. That’s why, in honor of this successful monthlong sports event, here are a few key business lessons we can learn from the March Madness tournament! No. 1: The underdogs get the most exciting victories. Because March Madness is arranged so the favored teams — the No. 1 seeds — have the easiest path to the Final Four, you’d think people would pay more attention to their wins. That’s only partially true. The odds are steeper for the underdogs, so their wins are far more inspiring and exciting. For example, in 2012, one of the tournament’s biggest upsets happened when Norfolk State, a No. 15 seed, won against Missouri, a No. 2 seed, in the first round. Missouri had been favored by 21 points, which is a huge advantage for a March Madness game. So, if you’re an underdog, don’t count yourself out of the race — you can still create winning strategies that are a step ahead of everyone else and do it much more quickly than many large competitors can. No. 2: Always have a central place to send consumers. While there are plenty of ways to enjoy watching March Madness online, the March Madness Live app is extremely
Finally, a simple formula, when followed, will bring you more luck, and I’ll share that with you here just in case I didn’t give you enough work to do in the examples you’ve just read about. Take more risk. Outsource the things you’re not good at and don’t have time to do. Delegate as much as you can, and focus on the foundational areas of business processes, sales, and marketing first. Don’t get bored with what’s working. Create goals for your company and make sure you’re taking steps to achieve those goals every day. Learn something new each day and, finally, find a mentor or coach.
content has to be created, and the longer you wait to start, the more it will cost and the more difficult it will be to catch up with anyone in your market already putting in the work. Another way to create luck in your business is to make sure that every day you are crystal clear on at least one action you’re going to take that will move your business toward your goals. Constantly be learning. For example, you’re reading this newsletter. While you’re getting it for free, I promise you I’ve invested millions and millions of dollars, lost millions of dollars, and spent at least half a million dollars on my own personal education (non-traditional education because I dropped out of college). I’ve spent my entire adult life learning the information I share in these newsletters and our weekly reading email newsletters. And I heard every creature in heaven and on earth and under the earth and in the sea, and all that is in them, saying, “To him who sits on the throne and to the Lamb be blessing and honor and glory and might forever and ever!”” – Revelation 5:13 ESV
If you follow the steps I’ve laid out here, by 2023, you’ll be one damn lucky person.
–Shaun
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