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Last year, Cheetos absolutely rocked the Super Bowl LV commercial game. In a 60-second clip, Mila Kunis sneaks around the house with a bag of Cheetos, only to get caught “orange-handed” by her husband, Ashton Kutcher. Then, Grammy Award-winning artist Shaggy appears and advises, “Just tell him it wasn’t you.” Cue the 2000 hit song and go-to excuse to fall back on when you’re caught without an alibi. The Cheetos Makes a Huge Brand Impact in 2021 Super Bowl LV It Wasn’t Me — It’s a Cheetos Thing
customers, the more they learn about your company. This helps you both decide whether you’ll be a good fit and ensures the leads you convert are all-in and ready to pay. How do I get started? Step 1: Discover your clients’ communication style and choose your voice. Before you implement conversational marketing, take a survey of your current clients to find out whether they prefer email, phone calls, texting, instant messaging, or online chatting. This will tell you where to pitch your conversation! If you still need more data, search for communication-related surveys among your ideal demographic. If you’re a realtor targeting millennials, for example, a quick Google will bring up an Owners.com survey revealing 68% of millennials prefer texts and emails from their realtors over phone calls. Once you know how to reach your demographic, consider what you want your conversations to sound like. What is the voice of your brand? Is it funny? Irreverent? Encouraging? Upbeat? Ideally, conversational marketing should be informal, but it should also be tailored to your brand. Keep these things in mind when you move on to Step 2 and choose conversation tools. Step 2: Experiment with chatbots, live chat, and messaging apps. In 2017, a Google employee asked 54 people in the U.S. and India to share their thoughts on chatbots. They discovered participants expected four things from a good bot: It should be high-performing, smart, seamless, and personable. They also wanted to know upfront what the chatbot could do and how to communicate with it. Remember those expectations as you experiment with different conversational marketing solutions. Chatbots may work in some situations (for example, on your website homepage or services page — IBM reports that conversational marketing bots can answer 80% of routine questions), while you may want to rely on live chat or a messaging app connected to a real person in others. Conversations later on in the buying process are a great place to insert a real person to keep the conversation high-quality. Play around with chatbot builders like MobileMonkey, ChatterOn, and Giosg and messaging apps like WhatsApp, WeChat, Facebook Messenger, and Threema to see which ones work best. Step 3: Design your conversation funnel. Then, get chatty! To really implement conversation marketing, you need to send targeted messages throughout the customer journey. Look over your sales funnel and identify places to do this. You could drop in a chat option while leads are browsing your website, or follow up with an email after a lead expresses interest. Once you’ve mapped out your conversation plan, put it into action! At the end of the conversion process, collect feedback from your clients and team. Then, refine your funnel — maybe by adding additional FAQs to a chatbot — and try again. Done right, conversational marketing will build stronger, longer- lasting relationships between your team and your clients. And you don’t need to keep it online! Print newsletters can be a key part of your conversational marketing strategy. They’re ideal for the final phase of the funnel: retention. With your newsletter, you can keep the conversation going for years with very little effort and watch it pay off in repeat business and referrals.
blame it on Shaggy, who refuses to be accused again as he was back in 2000. Ashton even caught her on camera! The release of this commercial took place on the 20th anniversary of the release of the reggae icon’s hit “It Wasn’t Me.” Ashton and Mila both told the press that they recall when the song first came out right around the time that they were working on “That ’70s Show” together. They’ve rarely worked together since the hit show but surely didn’t want to miss the opportunity to be in a Super Bowl commercial. Mila even noted that during lockdown, it was nice to get out of the house for a bit to shoot it. In 2021, at the end of this iconic campaign, Cheetos introduced Cheetos Crunch Pop Mix, a best-of-both-worlds combination of Cheetos popcorn and Crunchy Cheetos. The commercial effectively gave fans a laugh and a fun throwback to relate to. It featured very strong
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branding and delivered a clear and simple message while engaging the audience by playing off of its known attributes.
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Mila evades her husband with his bag of Cheetos at the counter, on the sofa, and in the shower as she attempts to conceal her
The Super Bowl is known for notoriously marketing marvels in their commercials, and solving the Cheetos mystery was certainly a fan favorite!
orange fingerprints spread throughout the home and crumbs around the sides of her mouth. She can’t even
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Bravo, Cheetos!
Resource of the Month: Buzzsprout So, You Want to Be a Podcaster …
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started! That’s where Buzzsprout comes in. Buzzsprout is an all-in-one podcasting platform that makes designing, editing, mastering, and sharing your podcast easy. All you have to do is upload a recording, and Buzzsprout will take it from there.
If you’ve heard of the 1989 “Prom Night Murders” and you don’t live in Indiana, you can probably thank a podcast. Earlier this year, the case made headlines after the “CounterClock” podcast did a deep dive into the evidence for its third season. The podcast poked holes in the prosecutor’s story. Now, Jeff Pelley — the then-17-year-old accused of killing his whole family on prom night — may get a new trial. Podcasts are powerful tools, not only for justice but also for business! They can do wonders for both because they reach a lot of people. According to Podcast Insights, 68 million Americans listened to podcasts weekly in 2020. And because podcast listeners are more likely to follow companies and brands on social media, businesses have lept into podcasting to promote their services and share tips, stories, and ideas. There’s only one problem from an entrepreneur’s perspective: If you aren’t tech savvy, it’s tough to get
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Buzzsprout also offers endless resources that will help you come up with episode ideas and create the most effective, compelling podcast you can. You can start your podcast today with a 90-
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