Why Tre’dish Thrives in an Emerging Home-to-Home Food Market Tre’dish Turns Home Chefs Into Business Owners
Inside
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alike: It handles the technology, payment, and delivery of all meals, so home chefs can focus on preparing meals as customers order.
When you want to experience good food, you might consider visiting a restaurant or ordering delivery or pickup from one. But what if you could purchase authentic, delicious food from a local chef — often prepared in their own home kitchen? With many restaurants closing after the COVID-19 pandemic, many talented chefs lost visibility and accessibility within their communities, and they had no way of supporting themselves with skills they’ve often spent years mastering. However, now chefs across the country have found a new opportunity to make their craft
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Tre’dish also offers operational guidance on an ongoing basis as well as advice on media content. (In an age where chefs can thrive becoming food influencers and content creators, Tre’dish shows chefs how to do just that!) With a $10-million seed-funding round to support their vision, Tre’dish has received significant support. But what’s building so much confidence in Tre’dish? Some of the main consumer objections to the platform included concerns about health and safety. After all, how do you know the food is safe if it’s not prepared in a commercial kitchen? Thankfully, Tre’dish works closely with chefs to help them understand and comply with food safety standards and even has a check-in/check-out process to let chefs demonstrate that they’re following those standards. The platform offers consulting and technology that help home chefs develop menus, plan stock levels, and understand their customer bases. “We may not all be used yet to the idea of buying food cooked in someone else’s home, but a few years ago, no one would have expected to sleep in a stranger’s bed or to get into a stranger’s car,” Tre’dish co-founder and CEO Peter Hwang says. Hwang tells Forbes, “This is a massive market. There is so much talent out there and so many people who want to support local chefs and buy their amazing food.” Is that true? You may or may not be surprised to find the answer is “yes.” In the current market, Tre’dish values the total addressable market worldwide as worth more than $20 billion. Tre’dish’s business model has been fairly successful at maintaining a net- positive business model so far. With a 12.5% charge to chefs selling through its platform, plus a 5% fee paid by consumers, the company also sees opportunity to earn revenue through stock ordering, utilizing its reach to offer home chefs unique or affordable ingredients and equipment. While the company is currently only fully operable in California, a launch in Toronto is planned this year. Wes Hall, the founder of Black North Initiative, one of their large investors, says, “Tre’dish is redefining what it means to be a professional chef by taking the hospitality industry beyond its historical confines of brick-and-mortar restaurants.” We can’t wait to see where Tre’dish’s journey takes them — hopefully, to more states nationwide!
shine by using a home- to-home food market where individuals buy
directly from chefs who prepare food from their homes. Tre’dish, a Toronto-based company, makes
the home chef’s job even easier. They’re dedicated to supporting
cooks and chefs all over the world as they bring their most impressive dishes into a more widely visible local market. As a customer, when you order a meal with Tre’dish, you decide the day of the week for your delivery as well as the available spots and dishes for each day. This gives chefs easy control of what dishes they’ll make available daily and the quantities of each dish they can afford to prepare within their home kitchen space. Of course, there are many technical aspects to running a home kitchen business. That’s why Tre’dish acts as a single portal for chefs and customers
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