Behavioural Science in Practice Learn about key principles and current thinking in behavioural science
The TEST methodology (Target, Explore, Solution, Test) This is a project methodology developed by the Behavioural Insights Team to tackle real world problems. It will be used to structure the practical sessions throughout the programme, including: ■ The EAST framework: This is a framework developed by the Behavioural Insights Team as part of the Solution phase of the TEST methodology to help practitioners develop behavioural science solutions ■ Test, Learn, Adapt: This is the framework developed by the Behavioural Insights Team as part of the Test phase to help practitioners test what works and improve what doesn’t. What does the course deliver? ■ Uncover the drivers of choice and human decision making by exploring key findings of behavioural science and cognitive and social psychology
■ Understand how, when, and why human behaviour deviates from “rational” economic models, and learn how to apply that to different business sectors ■ Learn how behavioural science has been applied in practice by public and private sector organisations ■ With reference to your own sector, design a behavioural science intervention that can tackle a live problem ■ Improve your solutions based on feedback and guidance from world- leading experts, producing a revised and improved intervention. Who is the course for? This programme is for anyone who wants to learn and apply behavioural
Course content You will learn about key principles and current thinking in behavioural science, and how to apply them to research, design and test ideas. The course emphasises practical application, so that what you learn is directly transferable back into your workplace. Each day, you will learn about both theory and practice, while being encouraged to work on your live challenges as briefs. ■ Theory: latest insights from leading academics on experimental psychology, judgement and decision- making and behavioural science ■ Problem-led: working on live briefs set by external partners ■ Practice: learn from some of the best researchers and practitioners in the field.
Addressing most issues in society, from daily challenges to complex problems, requires an understanding of how and why people behave the way they do in relation to themselves and others. Behavioural science has revolutionised how we approach these problems by challenging traditional models of behaviour and providing a more realistic understanding of what drives our decisions. Governments, businesses and charities across the world are now using insights and methods from behavioural science to transform the way they work. Behavioural Science in Practice is an immersive three-day executive course run by Warwick Business School and the Behavioural Insights Team, introducing key principles from behavioural science and how to apply them to real world problems.
The foundations of behavioural science Exploring the hidden forces that shape how we think and decide, and the influence of context and culture, including: ■ Beliefs: The seriality of thought, how we reason-by-example, the ubiquity of overconfidence, and reasoning as rationalisation ■ Decision-making: Why decision making is so hard, our brain as a comparison machine, deciding one reason at a time, and choosing by comparing and by copying ■ Preferences: Self-control problems and how they can be addressed, social norms, altruism, reciprocity, network nudges and social bridging.
Key information
Format: Part-time
Duration: 3 days
Location: The Shard, London
10
Website: wbs.ac.uk/go/BSIP
“Behavioural Science is the scientific approach to individual behaviour applied to understand social and economic phenomena. Its methods are, to some extent, experimental, drawing significantly on psychology, economics and neuroscience. Our aim is to understand the mechanisms inside individual people and how those mechanisms apply out in aggregate behaviour – so how they affect social behaviour, how they affect markets and the economy at large.”
science to their work and improve outcomes for others, such as civil
servants involved in the formulation of local and national policies, consultants helping customers to improve efficiency, managers responsible for addressing challenges in their organisation and designers and developers creating new products and ventures.
Nick Chater Professor of Behavioural Science, Course Director
Executive Education / wbs.ac.uk
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