Entrepreneurial Finance in Practice Gain the latest insights and practical skills for your entrepreneurial journey
“99% of the value of your company is in the future. For success, you not only need to understand the technical aspects of entrepreneurial finance, but how to assert your personal brand and values, to build a strong and supportive team around you.”
John Lyon Professor of Practice Course Director
This short course helps investors, entrepreneurs and board chairs understand the principles that lead to the mitigation of failure, increasing the chances of success for their entrepreneurial ventures. The course not only examines the typical and preferred investment instruments and signs which investors and entrepreneurs should look out for, but also seeks to answer the question: So I have secured the investment, how do we take the business to the next level?
Key information
Day 1
■ Entrepreneurial Finance 101 ■ Financial Instruments - the pros and cons ■ Effective decision making and building healthy board dynamics, practicing behaviours.
Format: Part-time
Duration: 3 days
Location: The Shard, London
Day 2
What does the course deliver? ■ Taught by Professors of Practice who bring over five decades of real-life experience which they deliver through their own case studies, simulations, videos and lectures, from the perspective of the entrepreneur, the investor and the board chair ■ Polish your existing technical skills of deal structuring, refresh your knowledge with the latest entrepreneurial finance vehicles and trends, and learn how to make swift and effective decisions to ensure you build the strongest team, whether you’re an investor, entrepreneur or a non-executive director
■ Learn the essential art of how to sell your story with conviction and the science of valuation ■ Learn how to assess the health and functionality of a board to make swift and consensual decisions and get true ‘value added’ ■ Exercise your technique through simulation, role play and acting out challenging scenarios. Who is the course for? The course is designed for investors, entrepreneurs and board chairs.
■ The Business of Venture Capital ■ The Venture Capital Process ■ Negotiating with VCs, Securing Series B.
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Website: wbs.ac.uk/go/EFIP
Course content Whether you are an investor or an
Day 3
entrepreneur, have ambitions to become a Venture Capitalist or are an advisor on a board, you’ll learn mediation skills, how to recognise the use and abuse of power games, and the effect of cultural, economic and social capital on board and team decision-making. Over three consecutive days you will learn both theory and practice, review and discuss case studies to consolidate your learning, and debate with peers on your own business circumstances.
■ Exiting - what should a start-up do next ■ Pitch your initiative to a panel.
Evening activities
■ Day 1: Networking evening with guest speaker ■ Day 2: Cohort dinner at a local restaurant.
Executive Education / wbs.ac.uk
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