Innovation & Corporate Entrepreneurship Develop a strategic approach to innovation and entrepreneurship within your organisation
What does the course deliver? ■ Learn the key aspects of organisational context that drive an innovation strategy and its execution ■ Discover contemporary tools and processes for identifying new ideas for value creation, opportunity evaluation, and developing and testing ideas ■ Explore what user centric design and innovation mean in practice and what the implications are for organisational culture and design ■ Learn how leadership and ■ Apply tools for gathering data based insights about innovative capabilities in organisations ■ Analyse any organisational context for its innovative capabilities (strategy, processes and culture) and be prepared to make evidence-based recommendations. organisational culture shape an organisation’s capacity for being innovative and entrepreneurial
Who is the course for? Innovation & Corporate Entrepreneurship is for companies or individuals who are looking to ensure their organisation promotes an entrepreneurial and innovative mindset. This may include senior managers and executives, larger SMEs (50+ employees), mid-sized and larger organisations, and for-profit, not- for-profit, and public sector organisations.
Course content Innovation & Corporate Entrepreneurship is a three-day course which immerses you in a live online classroom for one day on each of the three course weeks. The programme will give you practical and actionable learning, allowing you to engineer processes toward innovation and not just execution. The focus will be on de-risking the process through small experiments, to fail fast and learn. Alongside innovative processes you will explore how to generate rewards for innovation, empowering teams and managers with the skills they need to engage in these behaviours. Over three distinct days you will learn both theory and practice, while working on your personal innovation initiatives. How you learn on the course will inform how you create specific outcomes for your organisation, and will include:
Environmental dynamism, competitive rivalry, globalisation, and technological change all conspire to make even the most conservative and stable of industries uncertain, ambiguous and difficult to navigate. Surviving and thriving demands the ability to continuously adapt to this changing landscape. To prosper, you need an organisational imperative and capacity to innovate. The ‘gales of creative destruction’ are a positive force for economic development, but also represent a critical challenge for leaders and managers of organisations. How are you embedding innovation and entrepreneurship in your business?
Key information
Format: Part-time
Duration: 3 days
Location: Online via my.wbs platform
“This online programme will allow people to develop a strategic approach to innovation and entrepreneurship within their organisation, giving them the practical tools to apply straight to their work. There is no one way of doing this, but this course will give managers and senior leaders the ability to identify the variables that matter and create the structure, processes and culture needed in their organisation to create an innovative and entrepreneurial company.”
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Website: wbs.ac.uk/go/ICE
■ Cutting-edge case studies ■ Immersive interactive tools ■ Peer-to-peer discussions.
James Hayton Professor of Innovation and Entrepreneurship Course Director
Executive Education / wbs.ac.uk
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