Buckeye Corrugated (CONT’D FROM PAGE 8)
brown boxes, while others focus on high-end graphics, packaging assembly, and product fulfillment. The Reno facility will likely have a blend of all functions. The main challenge now that the ink on the lease is dry, Fuselier said, is scaling revenue.
Buckeye had been serving a handful of customers in Northern Nevada and Northern California for several years, added Scott Fuselier, BCI’s vice president of en- terprise sales. When BCI began scouting western region markets, it quickly became apparent that there was an opportunity to grow revenue by serving the companies in Northern Nevada’s burgeoning manufacturing sector, as well as businesses in the neighboring Golden State. “One reason we chose Reno is from a regulatory stand- point, but once we started exploring Reno, we found that there isn’t a corrugated packaging manufacturer here,” Fuselier said. “When we started this process a year ago, we connected with EDAWN, and they introduced us to many local manufacturers. Our sales pitch for the last year has been, ‘How would you feel about a local corrugated manufacturer?’ The reception was that this market is starv- ing for a local corrugated manufacturer.” BCI targeted multiple competing markets – Salt Lake City, Boise, Phoenix, Las Vegas – before settling on North- ern Nevada, Fuselier added. BCI also looked at multiple submarkets within Greater Reno-Sparks and considered quite a few variables before selecting the airport submar- ket primarily due to its proximity to Reno’s workforce ver- sus other submarkets, Fuselier said. Buckeye Corrugated makes custom corrugated pack- aging and displays. Some of its plants focus on simple
“It’s now about how quickly we can get business from Reno and Northern Nevada on the books,” he said. As an employee-owned company, employees are eli- gible to participate in BCI’s stock ownership program. BCI also has a plant profitability bonus program. “Those things are a big part of our culture and ensure everyone has skin in the game and is driving in the same direction,” Williams said. “There are a lot of benefits to working for our company. We want to make sure we are bringing in people that work hard, have a good attitude and come to work every day. We work hard, but we have fun because we enjoy what we do.”
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January 12, 2026
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