“They have school children walking past each day and they have people going about their business each day outside, and that’s important. People don’t want to feel isolated. “All of residents can personalise their space and bring furniture, pictures and bits ’n’ bobs with them. “We don’t want them to think of this as a temporary stopping off point, this is their home and that is vital. “It’s the same with our staff. We are one of the highest payers in the county. We have put pay
local authorities. “But we want to help even more people in Gloucestershire. The population of elderly is rising and we want to be able to support them. “I did the half marathon in Cheltenham this year to raise funds, so there are many ways to get involved. “We are always open to linking up with local businesses, schools, and community groups as their charity for the year.
“We have strong links with the Ladies College and Cheltenham College, where their students visit our residents and day guests. “And Cheltenham College’s Queens House and Typecraft printers have both chosen us as their charity of the year. “But it’s not just about raising money, it’s also about getting involved with us and being part our community.” Mr Hughes added:“Part of that community is our business partners. Others would call them suppliers, but they are much more than that to us. “We have businesses like Creed Foodservice who supply
up seven years on the trot and that’s something I am incredibly proud of. “But more than that, we offer our staff free life insurance, subsidised meals, free uniform, subsidised critical illness insurance and free counselling. “We pride ourselves in saying to all of our staff ‘if there’s something going on in your life and you need help, come to us first and we will help you.’ “That builds commitment from both sides. I am in awe of the people we have here. They work hard and do such a difficult job, but they do it superbly.”
Faithfull House
Astell House
our food, BPE, Bamboo Technology, SK Refrigeration, Allstone Group and Snape Construction, who have been around us for years. "I am passionate about forming those partnerships. It’s not just about money, it’s about understanding us, getting involved in our events and becoming part of that community” l To become part of the Lillian Faithfull Care community visit www.lilianfaithfull.co.uk/about-us/support-us or call 01242 500411
One trusted member of that team is Kelly Richardson, who joined the company in April as marketing and fundraising manager. Her task is to add as much money as she can to the pot, but also – crucially – to explore opportunities to create partnerships with local businesses that provide mutual benefit. “Fundraising is incredibly important to what we do,” she said. “We contribute £1.3 million to our residents in support each year, working in association with
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