How can the town centre be saved?
Remember the film Field of Dreams where Kevin Costner plays a farmer who hears a mysterious voice tell him to build a baseball field? ‘Build it and they will come’ is the line that he hears… Build it he does and soon his farm is home to a huge crowd of legendary players who use the hitherto redundant field. Think of that movie for a moment when considering the future of the British high street. And no, we have not taken leave of our senses, it’s merely a metaphor for what needs to happen to
revive our town centres. Build it and they will come – is what needs to happen. It’s what the ‘it’ that needs building that is the key issue that is facing local authorities, developers, retailers, restaurateurs and entrepreneurs. For too long, the high street has been all about shopping. Less than half a century ago, your average Brit would have “popped into town” if not on a daily basis, then more than once or twice per week. Everything that was needed to live your life was for
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78 | December 2019 | www. punchline-gloucester .com
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