print/web/social media announcements.
Output: •
Number of Never Too Late copies ordered – 102,000/yr. Number of Never Too Late digital copies opened. - 13,000/yr.
•
Intake/Helpline Program Coordinator
Number of earned media outcomes.
•
Contacts received by the PCOA Helpline – 26,000/yr. Contacts received by the PCOA Helpline from community professionals – 1200 Collective impact as measured jointly by the United Way of Tucson and Southern Arizona and PCOA. PCOA’s President and CEO continues to chair the Elder Alliance.
•
•
Facilitate and participate in the Elder Alliance, anchored at the United Way of Tucson and Southern Arizona, and its action teams to support the work of aging service providers done throughout the community.
Ongoing
Executive Management Team members
Outcome: •
•
Objective 2.2: Promote the usage of positive person-centered pronouns of older adults and other ageism terminology.
Action Step
Completion Date
Person Responsible
Outcome/Output
Provide relevant information on aging issues through PCOA’s newspaper, Never Too Late, and various other media outlets including the Arizona Daily Star and Green Valley News.
Ongoing
Vice President for Philanthropy and Comm/ Director of Marketing and Public Relations
Outcome: •
Information provided to help increase awareness of aging issues as indicated in PCOA’s community needs assessment – documented through
Region II: PCOA
Area Plan 2024-2027
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