PRESIDENT’S CORNER
As I think about what a crucial year 2023 was for Blue Diamond, it has become clear that our go-forward strategy and roadmap for growth is exactly what will elevate us into the next chapter. I feel optimistic and energized about 2024 and the journey of growth we are embarking on together.
Since joining Blue Diamond in January of last year, I have had the privilege of visiting orchards, attending district meetings, and engaging with our dedicated growers and their families. The heart and soul of our grower-owners drives our success. As you may have heard at the Annual Grower Meeting, the new strategic plan is already showing exciting progress and notable wins. I am confident that we have the right people in place to drive a bigger, better, and stronger Blue Diamond in the years to come. We have been hard at work establishing direct relationships and positioning Blue Diamond as a key player in the food service space. Recognizing the potential in Canada, we are striving to make headway by introducing popular U.S. flavors and potentially creating custom regional Canadian flavors. With a focus on reducing operational costs, we continue to find efficiencies and provide cost benefits to our growers. Many of you were excited to hear about The Growers Connect Marketplace at the Annual Grower Meeting. More than 150 of you have already signed up! The platform is currently in development, and we will share more updates as we get closer to the launch.
Our exciting new products are now hitting more shelves too! Almond Breeze ® : Almond & Oat is now officially in U.S. stores, and we are closely tracking consumer response. Packed with essential nutrients, this latest addition combines all the flavor of almondmilk and the creaminess of oatmilk. Thin Dipped Almonds have launched nationally and can now be found at various retailers across the U.S. We are reaching a wider audience and ensuring this sweet and healthy snack is readily available for our customers. Ranch Flavored Almonds will be available in Walmart starting this May. Paired with our almonds, the familiar and zesty taste that many of us love is sure to be a crowd-pleaser. The plan is not linear, but the destination is set. It has been a tough year and there will continue to be challenges. However, we have many exciting opportunities to look forward to in 2024 and beyond as we grow our business and expand into new areas. This is the time for us to grow in the right way, and I hope you are as enthusiastic as I am about this journey. I wish you and your families a happy and prosperous 2024!
Kai Bockmann President & CEO
Kai Bockmann President & CEO
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ALMOND FACTS
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