TZL 1397 (web)

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BUSINESS NEWS KIM PIERSON NAMED AMONG CONSULTING- SPECIFYING ENGINEER’S 40 UNDER 40 LIST Dewberry , a privately held professional services firm, has announced that Kim Pierson, PE, PMP, LEED Green Associate, has been named among this year’s Consulting- Specifying Engineer ’s list of 40 Under 40 winners. Pierson was selected out of more than 100 nominees for her contributions to the engineering industry and her community. Pierson is an assistant project manager in the firm’s mechanical, electrical, and plumbing (MEP) group, and works as part of the asset management team. She is based in the firm’s Raleigh, North Carolina, office and has eight years of experience. Pierson is an interdisciplinary engineer with a background in

new projects and renovations of all sizes and functionality. Her experience includes MEP designs for building systems, construction administration, and technology management. “I have been passionate about the world of engineering for as long as I can remember, and I’m honored to receive this recognition,” says Pierson. “The built environment is critical to our infrastructure, and I am thankful to have the opportunity to be involved in such an industry.” Pierson earned a master’s degree in civil engineering (2012) and a bachelor’s degree in architectural engineering (2011) from Kansas State University. She is a long-time member of the American Society of Heating, Refrigerating,

and Air Conditioning Engineers, where she has held various leadership positions and presented at conferences nationwide. Earlier this year, Pierson was presented with ASHRAE’s Distinguished Service Award. Dewberry is a leading, market-facing firm with a proven history of providing professional services to a wide variety of public- and private-sector clients. Recognized for combining unsurpassed commitment to client service with deep subject matter expertise, Dewberry is dedicated to solving clients’ most complex challenges and transforming their communities. Established in 1956, Dewberry is headquartered in Fairfax, Virginia, with more than 50 locations and more than 2,000 professionals nationwide.

JAKE VOORHEES, from page 3

only required within strategic decision making as seen with Lloyd et al. It also must be experienced within the hiring process for civil engineering firms across the board. The American Council for Engineering Companies (ACEC) conducts surveys in order to gauge hiring difficulty within our sector. In May 2020, Katharine Mottley, the vice president of Tax and Regulatory Affairs at ACEC National Headquarters said, “There is an overall talent shortage in the engineering industry that makes it challenging for firms to serve their clients as fully as they would like. Firms are having trouble finding enough professionally licensed engineers, architects, and surveyors, especially those with 10 to 15 years of experience. There is a pronounced lack of experienced mechanical and electrical engineers due in part to the NSF data point above. Engineering firms also face a shortage of skilled individuals who have or can earn technical certifications for lab and field work. In addition, engineering firms report significant challenges in recruiting individuals with project management experience, as well as mid-level and senior- level leaders. Finally, smaller engineering firms state that it is particularly difficult for them to recruit experienced engineers, especially if relocation would be required. Three- quarters of ACEC member firms have 100 employees or fewer.” Jess Bishop and Don Morgan who lead our recruiting arm at Pennoni have had to step outside the box while searching for talent. Standard job postings and recruiter strategies are not enough today. Recruitment tactics today could mean expanding the talent avatar for a specific role to three or four versions of what the potential hire “could be” and searching within that lens. It could mean establishing a more refined referral system internally, or amplifying university engagement to drum up more new hires. Whether it be remote flexibility considerations, how firms make strategic growth decisions, or hiring tactics in general, engineering workplace culture is changed forever. What is your firm doing to keep up in the new normal? JAKE VOORHEES is marketing manager at Pennoni. Contact him at jvoorhees@pennoni.com .

A second way that culture must shift within engineering is removing our “but this is how we do it” mindset. Imagine how firms historically expanded into a new market. First you would have to find a snowball opportunity – a big enough project that guarantees revenue and enables an engineering company to pull the trigger on larger expenditures. Things like signing a four- or five-year lease on a new office, hiring admin staff for that office, buying lots of furniture, and relocating or recruiting senior leadership to the region. But does this model work during COVID-19? Absolutely not. What if all of this was switched? That is exactly what Pennoni and Alan Lloyd did when expanding into the New England market. Last year, Alan met a young professional named Nic Vasquez whose life was already in the process of relocating him to the Northeast where he was looking for an industrial hygienist/hazardous materials opportunity. Alan was excited to meet Nic – but Nic’s destination city was Boston – a city where Pennoni, at the time, housed zero of our 33 offices. Normally this scenario would have been a simple and hard no: “Sorry, no opportunities here.” But times are different now. Alan and fellow decision makers at Pennoni flipped the script. They strategized with Nic about how he could start a satellite office, keep operations super lean, and work out of a co-working space with zero staff. He could then hit the scene with boots on the ground, and from day one, start developing business. So we went for it. And within 60 days, Nic won his first six-figure contract for Pennoni and is well on his way to establishing a Bostonian future for our company. This type of flexibility and nimble corporate thinking is mandatory when finding opportunities in 2021 and beyond. When it comes to engineering culture, this agility is not

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THE ZWEIG LETTER JUNE 21, 2021, ISSUE 1397

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