Maximize Value Across the Entire Customer Lifecycle
This As part of an ambitious and unrivalled digital transformation project, BBVA wanted to create a clear brand experience across their global footprint. BBVA needed to deploy processes that supported a standardized experience around the world. A key principle of the bank’s digital plan is to offer the best possible customer experience through repeatable, customer-focused processes delivered on a global scale. BBVA wanted flexible, scalable technology that provides the independence and control to deploy consistent processes across thousands of branches. Considered within this framework, BBVA wanted an enhanced risk decisioning solution for their commercial and SME business lines.
BBVA is a global financial services group. www.bbva.com
Provenir Solution: Decisioning Cloud
Provenir’s flexibility empowers BBVA to create standardized decisioning processes that can automatically adjust to the variations required for each location, individual customer, and type of customer. BBVA is using Provenir to power its client analysis— including rating and limit setting—and underwriting. Implementation has been completed in BBVA’s largest markets, Spain, Turkey and Mexico, and there are future plans to implement an EWS (Early Warning System). Provenir had the proven flexibility, scalability, and robust architecture needed to support BBVA’s global digital transformation plans. One of the deciding factors was the platform’s microservices capabilities, which enables the bank to design software once and deploy it worldwide. BBVA implemented Provenir as the risk decisioning engine powering its SME and commercial business lines because
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