M eet the ‘F inancial F eminist ’
1. She knows her demographic. Dunlap talks directly to people just like her: millennial and Gen Z women fighting an uphill battle against the patriarchy and suggestions that deprivation is the only way to save.
TORI DUNLAP HELPS WOMEN SAVE
“I’m never going to shame people for their oat milk lattes or blame their brunch habits for not being able to buy a home,” Dunlap told Forbes.
Targeting such a specific demographic is a smart strategy because she can tailor her message and marketing dollars just for them.
A woman stands in front of a camera. She says, “I will have over $30 million by the time I retire, and I’m only 27. Let’s talk.”
2. She’s social media savvy. Dunlap jumped on TikTok early, and she plays the algorithm game on both TikTok and Instagram well. By using reels, trending soundtracks, and humor, she makes her social media presence “engaging, entertaining, and actionable,” as she put it to Forbes. 3. She’s not afraid to get personal. On her podcast “Financial Feminist,” Dunlap shares details about her childhood and opens up about her own struggles with money and sexism. This transparency helps convince her fans that she’s the real deal, and because she feels like a friend, they stick around and use her services long term.
Would you watch the rest of that video? If so, you might want to join the many people who already follow Tori Dunlap ( @herfirsk100k ) on Instagram and TikTok. By age 25, Dunlap had saved $100,000 thanks to financial advice from her parents — and she turned that process into a business. She launched Her First 100K, a financial coaching service for women, and became a viral success on social media. The Guardian newspaper calls her “the TikTok feminist saving people from debt” and Forbes puts her at the center of the “FinTok” (Financial TikTok) movement. She’s been featured on the “Today Show,” Business Insider, TIME, and BuzzFeed since launching her business in 2019. So, what is she doing right?
To learn more about what makes Dunlap tick, visit HerFirst100k.com.
GOING ABOVE AND BEYOND FOR HER CLIENTS
O ur P aralegal , K ayte M oore
In 2019, we were looking to hire another paralegal, and Kayte came fully recommended to us by another family law attorney. After meeting with her, we knew that she would be the perfect fit for our team. Over the years, Kayte has made quite an impression on her clients while going above and beyond to help them with their legal needs. From drafting documents and scheduling mediations to talking with clients and preparing for hearings, Kayte plays a role in nearly everything while staying busy. She’s proven that she stays on top of her cases and does everything in her power to get everything resolved in a suitable manner for her clients. She’s incredibly communicative and won’t leave work until her email inbox has been emptied. Outside of work, Kayte likes to spend time with her cat, two dogs, and her boyfriend. She absolutely loves soccer. She started playing when she was 6 years old and continued to play through high school and into college. Now, she doesn’t play as often but will still root for Atlanta United when given the opportunity. If you step into our office on a holiday, you may catch Kayte wearing some festive outfits. Her outfits bring a smile to everyone’s faces whenever she dresses up for the 31 days of Halloween, 25 days of Christmas, or any other occasion you can imagine.
When you choose Vayman and Teitelbaum P.C. for your legal needs, you’ll be working with experienced and dedicated professionals. Over the years, we have had many talented individuals walk through our doors who have been able to amaze us and our clients. An excellent example of this is Kayte Moore, one of our paralegals. Kayte attended college at Kennesaw State University, where she studied criminal justice with hopes of working in crime scene investigation. Before long, she decided that she would rather work in the legal field rather than be on the crime scenes. After graduating college, Kayte started working for a law firm that specialized in bankruptcy law. She worked there for six and a half years before deciding that she wanted to do something where she could actually help her clients.
We are so glad to have Kayte as a member of our team and will continue to enjoy watching her grow in her role.
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