INDUSTRY PARTNERS
Optimum Performance Academy Optimum Performance Academy empowers business owners, coaches and practitioners in the tness and wellness sector to elevate their own performance, deliver higher quality client outcomes and build stronger, more sustainable businesses through the intelligent use of genetics. Everything we do is built around three core principles: optimise your health, optimise your business and optimise your knowledge. optimumperformance.academy
PerformX PerformX, the UNMISSABLE Business of Fitness Show, returns to the NEC Birmingham on 24 - 25 February 2027, bringing together the people shaping the future of tness and wellness. Expect sharp industry insight over 4 stages, prime networking with decision makers and 5,000 industry professionals, hands-on innovation from 120 brands, and the conversations that move the sector forward. A must-attend for anyone who takes their role in the industry seriously. performx-live.com
Pete Cohen Pete Cohen is a speaker, coach, author, and behaviour change expert with over 30 years of experience helping people and organisations unlock their potential. Through his STOP 2 THINK philosophy, Pete inspires individuals to slow down, think intentionally, and create lasting change in performance, wellbeing, leadership, and life. petecohen.com
Power Plate Power Plate is a global company that utilises innovative science and technology to enhance movement through vibration for accelerated health, tness, and well-being results to improve quality of life at any age. Using Power Plate is the innovative, timesaving and results-driven way to move better, feel better, and live better. powerplate.co.uk
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STATE OF THE UK FITNESS INDUSTRY REPORT 2026
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