The Newsletter Pro - May 2017

• Use numbers 1-9 only • The full grid is 9x9 cells • The full grid is broken into 9 regions, 3x3 cells each • Each region can contain only one of each number 1-9 • Each cell can contain only one number • Each row and column should contain only one of each number 1-9 Sudoku Basics

Grid n°70752 easy

4 3 8 7 2 1

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3 8 4

2 4 9 7 9 7 2

4 8

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We have all the free sudokus youneed! 400new sudokuseveryweek. Make your own free printable sudoku at www.PrintMySudoku.com BUSINESS PROFILE THE SHEER POWER OF STORYTELLING These Two Companies Tapped Into It — Can You?

“Stories have the power to create interest and drama from even the driest data. When you tell a good story, you can teach, inspire, inform, or be persuasive. Business, after all, isn’t just about numbers and data.” – Patricia Fripp

DOVE USES STORYTELLING TO EMPOWER YOUNG WOMEN In 2006, Dove’s marketing director, Stacie Bright, found herself in a moral dilemma. Dove sells beauty products, and used superficially “beautiful” models to do just that. But she learned that their marketing was affecting her own daughter’s self-esteem. “If it’s affecting my daughter’s self-esteem,” she thought, “it must affect everybody’s daughter subjected to the advertising.” Rather than quit her job, she decided to stay and make the work better. Bright put together an advertising campaign using pictures of the company director’s own daughters, with text next to each image that stated why each believed they weren’t beautiful. “Wishes she were blonde” one message reads next to a picture of the executive's young,

and drama from even the driest data. When you tell a good story, you can teach, inspire, inform, or be persuasive. Business, after all, isn’t just about numbers and data.” We harness this power with our clients each month, encouraging them to share personal stories and experiences in their monthly newsletter rather than pushing products or services. We do that because it works ! But we weren’t the first to figure this out.

People do business with people they know, trust, and like. So how do you get customers to know you — and, better yet, actually like you? Marketers and businesses have discovered that the power of storytelling is a real force in business-to-customer relationship building. Why is storytelling so powerful? Business communications expert Patricia Fripp shared her thoughts: “Stories have the power to create interest

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