SpotlightJune2018

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What’s your riding style? Is it cruising and distance paddling? Is it racing? Surfing? Whitewater? Windsurfing? Maybe yoga? Whatever it is, Red Paddle Co has an inflatable stand-up paddleboard (SUP) for

you. And if you’re a committed volleyballer or a Frisbee tosser, a shell collector or a photographer, the family from out of town or the girl’s weekend sort of beachgoer you’re forgiven if you, until now, have been confusing SUPs with surfboards and windboards. You should know that there’s a big difference – literally. Stand-up paddleboards are, in the words of CNN’s Health & Wellness editorial director David Allan, “something of a hybrid between a surfboard and a Venetian gondola.” Ideally for the typically-stat- ured 180 pound male rider, a surfboard should be approximately seven feet in length while a windboard should measure eight- and-a-half feet. The average SUP, on the other hand, is 10-and- a-half feet in length – and for those yoga and Pilates-style riders out there upwards of three-to-four feet wide. Red Paddle Co.’s SUPs vary – significantly so – in dimension and purpose. There’s the 22-foot four- person Dragon MSL for racers who thrive on team spirit. The 14-foot Ride L MSL for families or groups of friends who want to share an adventure. The 12-foot-six-inch Elite MSL for serious racers in the 12’6” Class. The eight-foot-ten-inch Whip MSL for surfers who want to take their ride all over the world. The 10-foot-seven-inch Windsurf MSL for windsurfing beginners looking for the perfect way into the sport – and of course the 10-foot-eight-inch Activ MSL for yoga, Pilates, and fitness fans...

A fewmiles fromthebanks of theMississippi, a little over an hour drive south of St. Louis sits the unassuming City Of Perryville, Missouri. It is a city that prides itself on its foun- dation in faith and small-town values. In fact, it is the birthplace of the Lutheran Church Missouri Synod and the historic seat of the American Vincentians (Perryville actually had the first seminary west of the Mississippi). Concordia University was founded in Perryville and there are upwards of 35 small country churches throughout the county. But why is a businessmagazine covering aMiddle-American city with the population of approximately 8,400? Simply, it’s their impressive economic development history. And the fact that, unlike most places in North America, Perryville currently has more jobs than people to fill them. This is a credit to the collective efforts of the Perryville Development Corporation (a private corporation that owns the city’s industrial park), the City and County. The Development Corporation has, over a number of generations, forged relationships with regional, national and international corporations with a view toward making...

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SPOTLIGHT ON BUSINESS MAGAZINE • JUNE 2018

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