That first year we did a pig roast. Robert made a solar-pow- ered rotisserie in order to do a one hundred- plus pound pig. The whole event turned out great. A number of cus- tomers showed up and we not only heard a lot of inspir- ing stories, we also heard a lot of direct feedback about our camping gear. We’re constantly trying to improve the product and these kinds of interactions let us do that like nothing else can. We’ve expanded the annex of the rooftop tent, the lower part, because of listening to what our cus- tomers need and want. We also make changes based on our own experiences. We’ve increased and strengthened our tie-down points, for instance, because of an experience we had in Cape Breton. There was a tremendous storm that knocked out power and forced the Canso Causeway to close for hours. That was a learning expe- rience. Like I said, we never wanted to offer our products as a commodity. We implement all approved changes to our tents. What would you say about rooftop tents to a parent of young children reading this article who is looking for a new kind of adventure this summer, Peter? PvD: The big advantage of rooftop tents is comfort and convenience. It comes with a mattress and it sets up easily. It doesn’t matter if there are sticks and stones on the ground – nothing like that will interfere with your sleep. If you’re on off-level ground, you can always put a big rock down under
a wheel and even things out. I know customers with trailers who use jack stands to level out their vehicles. “There is also the Snomaster, which is a fridge-freezer, so that when you’re off the grid you can actually have frosted beer glasses with ice-cold beer.”
It’s a very easy, very quick set up.
We’ve had customers tell us that they sleep better in their rooftop tent than anywhere else. Being outdoors in the fresh air, being back in nature and also getting a comfort- able night’s sleep is as refreshing as it gets.
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JUNE 2018 • SPOTLIGHT ON BUSINESS MAGAZINE
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