Appreciating the need for discretion and exclusive promotion to a very specific target audience, we respectfully submit this custom marketing proposal for your consideration.
CHICAGO | JACKSON HOLE
URBAN. WILD. LUXURY.
X
PREPARED BY MARK ICUSS EXPERT REAL ESTATE ADVISORY CHICAGO | JACKSON HOLE
Appreciating the need for discretion and exclusive promotion to a very specific target audience, we respectfully submit this custom marketing proposal for your consideration.
URBAN. WILD. LUXURY.
I ABOUT THE TEAM
I I COMPASS DEVELOPMENT MARKETING
I I REALM PARTNERSHIP
I I I COMPASS SPORTS & ENTERTAINMENT
IV COMPASS ADVANTAGE
V PAST SALES & NOTABLE PROJECTS
ABOUT MARK & THE TEAM
Chicago & Jackson Hole & Real Estate Associates. Our organization is comprised of experienced, successful, and dedicated full-time real estate professionals, and our collection of properties is unsurpassed and includes some of the most unique and sought-after real estate in the world.
MARK ICUSS
Working with Mark Icuss is a seamless process for buyers, sellers, and investors alike. Mark’s clients navigate the market with the expertise of a real estate veteran, the intuition of a homegrown Chicagoan, and the advice of a broker who understands luxury at every level. Having entered the industry in 1999, Mark is able to provide an integrated approach to real estate, taking the time to understand your needs, and to deliver the best options available. He understands not only the value of a property, but also the value of his client’s time, comfort, and input. For those looking to live in luxury beyond the city, Mark is also a licensed broker in Jackson Hole, Wyoming. The properties in Jackson Hole are recreationally and financially lucrative investments, with tax advantages and stunning landscapes alike. Trust Mark to help you navigate the intricacies of the most tax-friendly mountain town in America. Mark is a member of the National Association of Realtors®, the Chicago Association of Realtors®, and the Teton Board of Realtors®, among others. Feel free to contact him with comments and questions at any time.
COMPLETED DEVLOPMENT
HAYDEN - WEST LOOP CHICAGO, IL
GROUP-UP, LUXURY NEW DEVELOPMENT
28 ULTRA-LUXURY CONDOMINIUM RESIDENCES
$70,000,000 TOTAL SELLOUT
100% PRE-SOLD | 100% CLOSED 2019
EXCLUSIVELY LISTED BY MARK ICUSS
PENDING DEVELOPEMENT
EMBRY - WEST LOOP, CHICAGO
GROUP-UP, ULTRA-LUXURY CONDOMINIUM RESIDENCES
$175,000,000 SELLOUT VALUE
60% PRE-SOLD
DELIVERING SPRING 2023
EXCLUSIVELY LISTED BY MARK ICUSS
CHICAGO NOTABLE SALES
2120 N Lincoln Park West Ave, Unit 5-6 $5,800,000
1109 W Washington Blvd, #PH8B $4,528,481
2100 N Dayton Street $3,299,000
1851 N Fremont Street $3,150,000
1352 North LaSalle Drive $3,050,000
1955 N Kenmore Avenue $2,335,000
JACKSON HOLE NOTABLE SALES
Valley Springs Ranch $10,000,000
4605 River Hollow Dr $4,650,000
185 N Glenwood St #16 $3,890,000
15415 S Wagon Rd $3,650,000
14240 Wullf Way $3,195,000
3723 W Michael Dr #22 $2,990,000
RECENT SALE
VALLEY SPRINGS RANCH JACKSON, WY
50 ACRES
MULTIPLE HISTORIC STRUCTURES
$10,000,000
RECENT SALE
4605 RIVER HOLLOW DRIVE WILSON, WY
$4,650,000
PENDING SALE
185 N GLENWOOD ST #16 JACKSON, WY
$3,890,000
RECENT SALE
15415 S WAGON RD JACKSON, WY
$3,650,000
RECENT SALE
14240 WULLF WAY JACKSON, WY
$3,195,000
TESTIMONIALS
"Real estate savvy is the best way to describe him. I could tell he grew up learning the real estate code as he practiced professionalism throughout our transaction from our initial meeting to listing to sale. We never felt like he was giving us the hard sell. He truly listened to our questions and addressed them all. If he didn’t have the answer, he certainly went out of the way to get one! And then he went ahead and helped us rent a few units down the line!" "Mark was very thorough throughout the entire process. As someone we have worked with as both a buyer and a seller, we are grateful for his attentiveness to our needs and great communication. Not only was he instrumental in helping us find a property that fit our needs, but he also made it a priority to move quickly to ensure the deal could be done. During our selling period, he was patient and strategic about bringing the right clients to the home and I genuinely trusted his insight and advice along the way."
"I have had the pleasure of working with Mark Icuss and his team in the past year on a few different occasions. The first dealing I had with Mark was a purchase of a new condo to be built in the future that after the contract was signed and earnest money delivered, my wife and I had a change in plans and requested to get out of a strict binding contract. Mark diligently worked to find a replacement buyer without charging me any fee and returning all of my earnest money. The second transaction with Mark and his team was selling my condo in West Loop with an identical unit in my building being listed at a 10% reduced price. Mark and his team were fantastic with the few important changes they recommended I make (less than $1000 in changes) and we listed with the Icuss Group on a Tuesday, we left for vacation on Friday and had a contract in hand before we returned a week later. The team, and I do stress "Team" since many staff people get very involved in every little detail. They were able to close this transaction in 45 days 10% above my next-door neighbor who used a different broker. I would highly recommend to anyone to use the Icuss Group."
WITH THE COMBINED EFFORTS AND REACH OF A PROFESSIONAL AND
CREDIBLE TEAM, OUR CLIENTS ARE BROADLY SUPPORTED FOR SUCCESS IN
THE REAL ESTATE MARKET AND DEVELOPMENT WORLD.
DEVELOPMENT MARKETING GROUP
National Network of Luxury Real Estate THE LARGEST NATIONAL NETWORK OF LUXURY REAL ESTATE
CHICAGO North Shore Northwest Suburbs Western Suburbs
BOSTON Cambridge Chestnut Hill Metro West South Shore
st-in-class g and advertising nt offerings.
BOULDER
MINNESOTA
IDAHO Sun Valley
VAIL
WASHINGTON Seattle
RHODE ISLAND
ASPEN DENVER
CONNECTICUT Darien Greenwich Westport
Bellevue Fremont
MISSOURI St. Louis Kansas City
WYOMING Jackson Hole
MILWAUKEE
GREATER NEW YORK New York City Westchester Mid Hudson Valley The Hamptons The North Shore, LI
NORTHERN CALIFORNIA Carmel East Bay
INDIANAPOLIS PITTSBURGH
CENTRAL COAST Arroyo Grande San Luis Obispo
North Bay Peninsula San Francisco South Bay Tahoe Wine Country
NEW JERSEY Hoboken Jersey City
SANTA BARBARA Montecito
PHILADELPHIA
Montclair Short Hills Summit South Jersey
WASHINGTON, DC MARYLAND Annapolis Baltimore Bethesda Chevy Chase DELAWARE
SOUTHERN CALIFORNIA Beverly Hills Big Bear Desert Cities Hollywood Los Angeles Malibu San Fernando Valley San Gabriel Valley South Bay Westside
VIRGINIA Alexandria Arlington McLean
NORTH CAROLINA Charlotte Raleigh
NASHVILLE
AUSTIN
CENTRAL FLORIDA & TAMPA BAY Orlando Tampa NORTH FLORIDA Jacksonville
HAWAII Big Island Honolulu Kauai Maui Oahu
SAN DIEGO Cardiff Carmel Valley Downtown East County Encinitas La Jolla Rancho Santa Fe
ATLANTA
ORANGE COUNTY Huntington Beach Laguna Beach Long Beach Newport Beach
DALLAS/ FORT WORTH East Dallas Plano Southlake
SOUTHWEST FLORIDA Naples Punta Gorda Cape Coral Sarasota
SOUTH FLORIDA Fort Lauderdale Miami Palm Beach County Treasure Coast
HOUSTON The Heights Memorial Cities The Woodlands
Space Coast St. Petersburg
01
TOP 20 MARKETS IN THE COUNTRY
A VISION FOR THE FUTURE OF REAL ESTATE Compass Development is our purpose-built new development sales and marketing division.
Compass Development comprises:
A team of seasoned Industry Leaders, backed by Compass' network of technology, market intelligence, and groundbreaking portfolios of work A creative force bolstered by decades of collaboration with the most celebrated names in architecture and design.
SERVICES OVERVIEW
An influential arbiter of innovation in luxury real estate.
Supported by the No. 1 network of top real estate agents and developers in the luxury category.
Compass combines exceptional agents, best-in-class technology and the industry’s top marketing and advertising agency with a full suite of new development offerings.
25,000+ AGENTS NATIONWIDE
350+ OFFICES IN THE US
$254B+ 2021 SALES VOLUME
OFFICES IN EACH OF THE TOP 20 MARKETS IN THE COUNTRY
$21B+ IN NEW DEVELOPMENT SALES & RENTALS
20K+ UNITS SOLD IN OVER 100 PROJECTS
11K+ UNITS RENTED IN OVER 35 PROJECTS
$18B+ CURRENT PORTFOLIO
Services Overview
RESEARCH & ANALYSIS RESEARCH & ANALYSIS
Project Specific & Building Report Focused Comparable In-depth Market Studies Pipeline Intelligence Pricing Strategy Historical Submarket Reporting
Determine Absorption Goals Consult with Financial Partners & Investors for Bespoke Research, as Needed
PLANNING & DESIGN PLANNING & DESIGN
Arrival Sequencing Unit Mix & View Analysis Site & Floorplate Blocking Residential Interior Guidelines Floor Plan Review & Optimization Interior Design Direction Amenity & Service Programming
Plan & Drawing Review Architectural & Interior Design Review Rendering Creative Direction
Sales Gallery Strategy Model Unit Concept & Coordination Staging Direction Agent Onboarding
BRANDING & MARKETING MARKETING & BRANDING
Determine Absorption Goals Consult with Financial Partners & Investors for Bespoke Research, as Needed
Marketing Floor Plans Fact Sheets Website Photography Shot List Neighborhood & Building
Positioning & Brand Identity Digital Presence Photography Direction Virtual Tours Public Relations
Industry Partnerships Marketing Events & PR Story Ideation
SALES & OPERATIONS SALES & OPERATIONS
Plan & Drawing Review Architectural & Interior Design Review Rendering Creative Direction
Model Unit Presentation Critical Path Model Unit Presentation Tools Pricing Strategy & Analysis Inventory Control & Release Strategy
Local & Regional Buyer & Broker Outreach Consistent Feedback Reporting & Accountability CRM / Sales & Inventory Management Tool
Sales Gallery Strategy Model Unit Concept & Coordination Staging Direction Agent Onboarding
02
REALM TM POWERED BY HUMAN CONNECTION
FOUNDING MEMBER
SOLE AFFILIATE IN JACKSON HOLE
COMPASS: THE EXCLUSIVE PARTNER OF REALM IN TETON COUNTY
A TRUE GLOBAL NETWORK
REALM IS A COLLECTION OF
THE MOST ACCOMPLISHED
NEW YORK
SAN DIEGO
THE HAMPTONS
PALM BEACH
ASPEN
PARK CITY
REAL ESTATE PROFESSIONALS
LOS ANGELES
PHILADELPHIA
TORONTO
EVER ASSEMBLED. REALM
CHICAGO
MINNEAPOLIS
MAUI
MEMBERS HAVE EXCLUSIVE
MIAMI
HOUSTON
THE CARIBBEAN
DALLAS
JACKSON HOLE
BEVERLY HILLS
ACCESS TO REAL ESTATE
BOSTON
LONDON
AUSTIN
PROFESSIONALS WHO
SAN FRANCISCO
NAPA VALLEY
COSTA RICA
REPRESENT 100+ DIFFERENT
D.C.
PHOENIX
GREENWICH
BRANDS AROUND THE GLOBE.
SEATTLE
LAKE TAHOE
...AND MORE
291,996 Clients Represented by the Members of the REALM Network
$8.9B Amount of Listings Represented by REALM Professionals
$2.5M Average Closed Transaction of active REALM Members
$28.9M Average Net Worth of Prospects in the Wealth-X Database
THE MEMBERSHIP
ONE HALF OF ONE PERCENT REALM™ members are individually selected by world-class real estate professionals with over 50 years of experience in the luxury industry. Each member is formally consulted and personally vetted through our executive team to confirm ethical standards, sales history, current inventory and other relevant membership requirements. Many REALM members are recognized year after year as having closed the largest volume of annual domestic luxury transactions in their markets, as well as many of the most significant estate sales worldwide. The level of membership REALM professionals represent equates to one half of one percent of all licenced real estate associates worldwide. Our goal in holding ourselves and our agents to these lofty standards, is to ensure your property receives the highest level of service and exposure to the proper channels around the globe.
THE TECHNOLOGY
“REALM was built in service to the real estate professional operating at the highest level. Our purpose at REALM is to always be in search of new ways to enhance the relationship that exists between the client and their trusted advisor.”
The REALM™ experience leverages the power of the global network to match qualified clients or buyers to services based on lifestyle and passion rather than criteria. A curated luxury lifestyle digital content platform exclusive and encrypted database fueled by, private, professional, and advisory data records. REALM collects, secures, and repositions data feeds with best-in-class, highly secure solutions, improving the overall experience and showcasing your property globally to qualified buyers. Properties are introduced through another REALM-member agent ensuring that the confidentiality is never compromised and the integrity of the trusted advisor is maintained.
- JULIE FAUPEL Founder | REALM
A NEW WAY OF MAPPING WEALTH
Strategic Wealth Partnerships A NEW WAY OF MAPPING WEALTH REALM™ has partnered with the leading members of wealth management, advisory and reporting in order to provide the most up to date and accurate data on HNWI and UHNWI available. STRATEGIC WEALTH PARTNERSHIPS Our members have extraordinary access to the latest wealth reports, as well as exclusive access to wealth managers who oversee the largest family offices and assets of wealthiest individuals in the world. REALM™ has partnered with the leading members of wealth management, advisory and reporting in order to provide the most up to date and accurate data on HNWI and UHNWI available. Our members have extraordinary access to the latest wealth reports, as well as exclusive access to wealth managers who oversee the largest family offices and assets of wealthiest individuals in the world. REALM members also have access to dossiers which provide necessary answers for accurate wealth mapping such as: Who are HNWI / UHNWI working with? What markets do they live in? What philanthropic activities are they involved in? What securities are they invested in? How do they communicate? REALM members also have access to dossiers which provide necessary answers for accurate wealth mapping such as: Who are HNWI / UHNWI working with? What markets do they live in? What philanthropic activities are they involved in? What securities are they invested in? How do they communicate? Our data access and marketing intelligence profiles are designed to position each property at the apex for it’s release in order to maximize exposure to qualified buyers, and minimize the time spent on market. “The REALM community is comprised of thought-leaders and professionals who are defining the future of luxury.” Our data access and marketing intelligence profiles are designed to position each property at the apex for it’s release in order to maximize exposure to qualified buyers, and minimize the time spent on market.
“The REALM community is comprised of thought-leaders and professionals who are defining the future of luxury.”
- JULIE FAUPEL Founder | REALM
JULIE FAUPEL Founder | REALM
I. About Thomas Atamian + Associates
EXCLUSIVE REPRESENTATIVE OF JACKSON HOLE
A DYNAMIC NEW DIVISION
THE S/E DIFFERENCE
High-profile real estate decisions demand a consultant committed to a stress-free transaction. Every S/E agent provides:
Created to service the distinct real estate needs of professional athletes and entertainers, Compass Sports / Entertainment is a national network of rigorously vetted, highly skilled agents.
• A successful track record working with industry gatekeepers —managers, advisors, lawyers—and an in-depth grasp of the nuances of celebrity transactions • Access to a database of luxury furnished rentals and off-market listings nationwide • Proprietary technology to inform and enhance the client experience • Targeted advertising to a discreet audience matched with person-to-person communications • An in-house press team to liaise with client publicists and facilitate property coverage in premier real estate and lifestyle outlets • A robust referral network and seamless service from city to city, especially important for the transitory nature of this population
COMPASS EXCLUSIVITY
• Mark Icuss is the sole and exclusive member of the Sports & Entertainment Division serving Teton County+ • Icuss Group is the exclusive advisor for the Sports & Entertainment Division in Teton County / Jackson Hole • As the sole representative of Compass' S&E Division. all connections between sports & entertainment figures looking to purchase property in and around Jackson Hole or greater Wyoming filter through the Icuss Group.
THE COMPASS ADVANTAGE
#1 Our rank as the nation’s largest brokerage by 2021 sales volume
1.9M+ Average monthly page views on Compass.com
THE COMPASS ADVANTAGE
Our leaders hail from the world's most innovative companies:
Compass takes a tech-driven, personalized approach, combining a collaborative agent community, in-house creative agency, and the industry’s most tenured leadership team. In joining forces with Compass, Pacific Union is pleased to bring our buyers and sellers the industry's most transformational tools, unparalleled marketing, and dynamic support. In turn, we will continue to exceed expectations, providing the same extraodinary service that has long defined Pacific Union throughout California.
$6.4B Our company valuation, with $1.5B in financing raised to date
100K+ Transactions closed across the country in 2021
JOINT VENTURES Compass has partnered with these
outstanding companies, ensuring that we exceed our clients’ expectations throughout the entire purchasing cycle and beyond.
• Compass Commercial • Compass Development
• Compass Property Management • Compass Relocation and Referrals • Pro Insurance
#1
IN SALES TRANSACTIONS
WE FACILITATE IN THE MOST REAL ESTATE ACTIVITY OF
ANY REAL ESTATE BROKERAGE IN THE REGION,
PROVIDING YOU ROBUST INSIGHT INTO THE LOCAL
MARKET ALONGSIDE UNPARALLELED GLOBAL EXPOSURE
Our Powerful Voice in the Press
#1 National media 2021 PR impressions* 150B+ coverage compared to top brokerages* #1 National media coverage comp to top brokerag 2021 PR impressions* 150B+
Our Powerful Voice in the Press
Our Powerful Voice in the Press
#1 National media 2021 PR impressions* 150B+ coverage compared to top brokerages**
*Sourced via Meltwater, 1.1.2021–12.31.2021. **Sourced via Meltwater, 1.1.2021–12.31.2021, compared to Coldwell Banker, Keller Williams and Douglas Elliman.
*Sourced via Meltwater, 1.1.2021–12.31.2021. **Sourced via Meltwater, 1.1.2021–12.31.2021, compared to Coldwell Banker, Keller Williams and Douglas Elliman.
UNPARALLELED ONLINE PRESENCE #1 Real estate website in 2019 + 2020, Webby Awards People’s Voice Winner * Your LOCAL Marketing Team actively manages search engine optimization, paid promotion and inbound marketing campaigns to attract thousands of quali fi ed visitors to our website each month. Our tailored online strategy ensures buyers can quickly fi nd your property. We enjoy the #1 organic (unpaid) position with Google for search term "Jackson Hole Real Estate" and "Star Valley Real Estate".
Your Buyer Follows Compass #1 Real estate website in 2019 + 2020, Webby Awards People’s Voice Winner * Your Buyer Follows Compass #1 Real estate website in 2019 + 2020, Webby Awards People’s Voice Winner * Monthly Website Visitors 7.3M
#1 GOOGLE RANKING : JACKSON HOLE REAL ESTATE
UNPARALLELED ONLINE PRESENCE
Your LOCAL Marketing Team actively manages search engine optimization, paid promotion and inbound marketing campaigns to attract thousands of quali fi ed visitors to our website each month. Our tailored online strategy ensures buyers can quickly fi nd your property.
We enjoy the #1 organic (unpaid) position with Google for search term "Jackson Hole Real Estate" and "Star Valley Real Estate".
Monthly Website Visitors
#1 GOOGLE RANKING : JACKSON HOLE REAL ESTATE
#1 GOOGLE RANKING : JACKSON HOLE REAL ESTATE
Your Buyer Follows Compass #1 Real estate website in 2019 + 2020, Webby Awards People’s Voice Winner * 2.6M
3.95M
7.3M
Monthly Website Visitors
3.2M
3.95M 7.3M
3.95M
3.2M
3.2M
2.6M 2.6M
1.3M
Monthly Website Visitors
7.3M
1.3M
1.3M
459K
3.95M
459K
3.2M
459K
2.6M eXp Realty**
Coldwell Banker**
Sotheby's**
Keller Williams**
Sotheby's** Compass**
Douglas Elliman**
Coldwell Banker**
Keller Williams**
Compass**
Douglas Elliman**
eXp Realty**
1.3M
*The Webby Awards 2019 (winners.webbyawards.com/2019/websites/general-websites/real-estate/81277/compass). 2020 (winners.webbyawards.com/2020/websites/general-websites/real-estate/81277/compass). **Website traf fi c sourced via SimilarWeb, 12.1.2020–12.31.2020.
Coldwell Banker**
Sotheby's**
Keller Williams**
Compass**
Douglas Elliman**
eXp Realty**
*The Webby Awards 2019 (winners.webbyawards.com/2019/websites/general-websites/real-estate/81277/compass). 2020 (winners.webbyawards.com/2020/websites/general-websites/real-estate/81277/compass). **Website traf fi c sourced via SimilarWeb, 12.1.2020–12.31.2020.
459K
*The Webby Awards 2019 (winners.webbyawards.com/2019/websites/general-websites/real-estate/81277/compass). 2020 (winners.webbyawards.com/2020/websites/general-websites/real-estate/81277/compass). **Website traf fi c sourced via SimilarWeb, 12.1.2020–12.31.2020.
Coldwell
Sotheby's**
Keller
Compass**
Douglas
eXp
Professionalism that demands more knowledge, better preparation and greater service than our competitors
JACKSON HOLE COMPASS
As the region’s largest and most dynamic real estate company, Compass Real Estate provides marketing and services that honor this remarkable destination. We are committed to being the leading luxury real estate brand in the Teton region. By staying on top of market trends and continually striving to offer cutting edge marketing and advertising services we deliver extraordinary experiences to clients and exceed their expectations. As a market leader in Jackson Hole, we believe the success of our company is based on the value that we provide for our clients, community and agents. It is this value-driven philosophy that has helped to guide the successful growth of our organization. There is no real estate company in the region that provides more exposure for listings or more choices for buyers.
COAST TO COAST
Founded in 2012, Compass pairs best-in-class agents with cutting-edge technology and unparalleled marketing, and has become the country’s largest brokerage by closed sales volume in just 10 years. This innovative approach has secured $1.5 billion in
capital from some of the world’s most prominent investors, including SoftBank, Fidelity, and Ken Chenault, CEO of American Express, allowing for the development of transformative tools and recruitment of top talent across every discipline to build a once-in-a-generation company.
350+
3,000+
Total Capital Raised $1.5B
Offices Nationwide
Total Employees
#1
Brokerage in the Nation by Sales Volume
19,000+
120+
Total Sales Volume for 2021 $251B+
Agents
City Markets
GLOBAL REACH
Through leading technology and razor-sharp marketing, Compass listings are positioned for maximum exposure on the international marketplace.
7M Weekly audience across all company and agent social media channels
3.8B Annual international impressions
1.8M Annual international social media impressions
1.7M+ Annual unique international users on compass.com
REACHING CHINESE INVESTORS
Our reach extends throughout China — second only to the U.S. in international buying power. Based in our Beijing office, Compass's Mandarin-speaking Concierge maintains close ties with a group of Chinese investors and assists them in all facets of U.S. real estate investment. Your property will be featured on compassrechina.com, a fully translated site hosted in China on local servers giving direct access to Chinese investors. Our Beijing office actively promotes our listings on Chinese social media. Our Concierge personally responds to all online inquiries from Mandarin-speaking buyers.
THE SMARTEST TOOLS BUILT BY THE BRIGHTEST MINDS
ACROSS ENGINEERING, DESIGN AND STRATEGY, COMPASS
IS CHANGING THE SALES PROCESS WITH THE FIRST MODERN
REAL ESTATE PLATFORM.
COMPASS INSIGHTS —
COMPASS COLLECTIONS — This curated visual workspace designed for seamless, real-time collaboration between agents and clients also delivers precise reporting on prospective buyers in the Compass network.
Reinventing the Space
Featuring best-in-class technology, Compass’ suite of tools helps price properties more accurately, identifies the best time to list, and connects agents to a global network of elite professionals.
With this data dashboard, property marketing efforts are monitored and tracked with precise metrics measuring the success of each initiative in real time.
COMPASS NETWORK TOOL — Analyzing each property across more than 350 parameters, this powerful product identifies and connects agents with those likely to represent clients matching a listing’s buyer profile. COMPASS COMING SOON — This digital initiative is dedicated to generating interest in properties before they come to market, maximizing the pre-launch phase exposure and momentum to expedite the sales timeline.
WEALTH MAPPING —
Proprietary wealth mapping software enables Compass agents to search the world’s ultra-high-net- worth individuals based on interest, location, business, and affiliations, and initiate targeted marketing through a direct line of communication.
THE GROWING FAMILY —
THE YOUNG ENTREPRENEUR —
Defining a Buyer
Developing a small set of buyer profiles is key to guiding the tailored sales and marketing efforts of each property. The following archetypes represent the demographics to whom sales and marketing strategies for 1865 Mountain View Drive will be targeted.
Profile: 30–50 years old; dual household income
Profile: 25–50 years old; high net worth
Drawn to: High bedroom counts; top-ranked school districts
Drawn to: Desirable location; architectural significance; entertaining-ready
Tactics: Advertise in local luxury publications; run social media campaigns targeting affluent couples showing “likely to move” criteria; emphasize open houses; target in-district parents through school initiatives
Tactics: Utilize proprietary wealth mapping software to locate emerging tech leaders and send direct mail property presentations; run targeted social media campaigns; host an evening open house in partnership with a luxury brand, run IP-targeted digital campaigns
THE BUSINESS MANAGER
THE HIGH–NET-WORTH EXECUTIVE —
—
Profile: 20–60 years old;
Profile: 50–80 years old; C-level executive or retired professional; possibly a multiple home owner Drawn to: Desirable locations; novelty amenities such as helipads, motor courts, or equestrian facilities Tactics: Utilize proprietary wealth mapping software to identify contacts and direct-mail premium property presentations; run digital campaigns IP-targeting Fortune 500 companies; run mobile advertising at private FBOs
Drawn to: Exclusivity and privacy in the most desirable neighborhoods
Tactics: Direct-mail high-end property presentations to business managers and celebrity agents; network at targeted industry events; advertise in entertainment publications
DESIGNERS, COPYWRITERS, AND PRODUCERS FROM
THE WORLD’S FOREMOST CREATIVE COMPANIES EACH HONE
THEIR CRAFT TO ARTFULLY IGNITE THE VISUAL NARRATIVE
OF A PROPERTY THROUGH A STRATEGIC CAMPAIGN.
ADVERTISING
A campaign of premium print and digital advertising opportunities to showcase properties in key publications ensures exposure to a targeted audience with meaningful impact.
CHICAGO | JACKSON HOLE
SOCIAL MEDIA
Led by a dedicated, in-house social team, Compass engages qualified audiences every day across five dynamic platforms with editorial content that make luxury listings the star.
15M Total social media audience
3.3M Total views on Compass YouTube channel 204K Total followers across all social platforms
PRESS
Championed by an in-house communications team, we craft compelling narratives for properties while proactively securing premium placements and media coverage.
179.2B Consumer views through online and print media 49.7K Media mentions in national and regional media
$169.8M
Monetary value of the media coverage
MARKETING PLAN
Each property’s customized marketing campaign starts with a common framework that’s proven to deliver.
01
02
03
04
05
06
07
08
09
PRE-LAUNCH
LAUNCH
•
Scripting the property’s story
• Hosting showings by appointment • Creating and distributing print collateral •
•
Soliciting press coverage
• Documenting the space via photography by SeaTimber Media • Conducting initial outreach to the broker network • Crafting a print and digital collateral plan with marketing team • Initial promotion via Compass' "Coming Soon" digital campaign
Sending email communication to the buyer and broker communities • Promoting listing via social media campaigns and search ads
10
11
12
13
14
15
16
17
18
19
20
ONGOING
• Targeting campaigns directed toward hgih net worth equestrians • Placing targeted digital advertisements • Continuing to run paid social media campaigns on Facebook and Instagram • Managing Google search ads
• Consistently emailing brokers and buyers alike • Running an engaging print drip campaign
Sample Property Marketing Plan
Timing
Action
Description
Pre-Launch
Coming Soon
Exclusive listing exposure on compass.com.
Pre-Launch
Staging
Staging to highlight the unique aspects of the property.
Pre-Launch
Photography and Video
Day time, twilight, lifestyle, drone photography, and video.
Pre-Launch
Copy writing
Produced by our in-house content team.
Pre-Launch
Videography
Drone shots of the listing coupled with an interior virtual tour.
Pre-Launch
Listing Website
This listing website will have a Google Analytics dashboard to track all of the views and referral sources. This site will also house all images and videos.
Timing
Action
Description
Launch
Compass Catch e-Newsletter
We will feature the listing in the Compass President’s daily email to all Compass professionals + his personal connections. This email gets sent to 10,000+ contacts.
Launch
Compass Social Media Feature
We will feature this listing across Compass social media channels, reaching 1M users.
Launch
Compass Workplace
We have an internal division of equestrian agents spanning from Wellington to Lexington to Los Angeles and beyond.
E-blast to Professional Community Digests
We will send an email blast announcing this listing to all of our various Real Estate Professional communities.
Launch
Timing
Action
Description
Pre-Launch*
Pitch for Exclusives
We will pitch for exclusive listing features in top publications that reach our target audience. Publications may include: Wall Street Journal, San Francisco Chronicle, San Francisco Business Times, Silicon Valley Business Journal, SFGate.com, Curbed.com, Robb Report, California Home & Design, ArchDigest.com, Forbes.com, MansionGlobal.com (Dow Jones), etc. *After receiving photos.
Pitch for Equine Publications
Top equestrian publications such as EQUUS, Luxe EQ, US Equestrian Magazine and Equestrian Living, Elite Equestrian, Horse & Hound (UK) will be a prime focus.
Launch
Timing
Action
Description
Launch
Just Listed Facebook + Instagram Boosted Post, and Ad
Just Listed advertising campaigns – split testing audience and creative to each one of our target buyer profiles. After the first week when we find a winning ad set, we will put the remainder of the budget into the winning ad set.
Launch
Traffic Generation Facebook + Instagram Ad
We will create various ad campaigns testing different creatives and target audiences. The goal of this campaign will be to direct people to the listing website.
Timing
Action
Description
Throughout the span of the listing
Email Blasts
We will send our email marketing lists e-blasts about this listing: launch, for open houses or exclusive events.
Launch
Print Collateral
We will create image-based, luxury print collateral for this listing.
Launch
Syndication
National and international listing syndication (i.e. WallStreetJournal.com, MansionGlobal.com, Juwai.com, 100+ international real estate search engines).
Mark Icuss
773.848.9546 mark.icuss@Compass.com icussgroup.com
Icuss Group is a team of realtors affiliated with Compass. Mark Icuss in an agent affiliated with Compass. Compass is a licensed real estate broker (01991628) in the State of Wyoming and Illinois and abides by Equal Housing Opportunity laws. All material presented herein is intended for informational purposes only. Information is compiled from sources deemed reliable but is subject to errors, omissions, changes in price, condition, sale, or withdraw without notice. No statement is made as to accuracy of any description. All measurements and square footages are approximate. Exact dimensions can be obtained by retaining the services of an architect or engineer. This is not intended to solicit property already listed.
CHICAGO | JACKSON HOLE CHICAGO | JACKSON HOLE
Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22 Page 23 Page 24 Page 25 Page 26 Page 27 Page 28 Page 29 Page 30 Page 31 Page 32 Page 33 Page 34 Page 35 Page 36 Page 37 Page 38 Page 39 Page 40 Page 41 Page 42 Page 43 Page 44 Page 45 Page 46 Page 47 Page 48 Page 49 Page 50 Page 51 Page 52 Page 53 Page 54 Page 55 Page 56 Page 57 Page 58 Page 59 Page 60 Page 61 Page 62 Page 63 Page 64 Page 65 Page 66 Page 67 Page 68 Page 69 Page 70 Page 71 Page 72Made with FlippingBook Digital Proposal Creator