Mark Icuss | Icuss Group | Real Estate Advisory Presentation

MARKETING PLAN

Each property’s customized marketing campaign starts with a common framework that’s proven to deliver.

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PRE-LAUNCH

LAUNCH

Scripting the property’s story

• Hosting showings by appointment • Creating and distributing print collateral •

Soliciting press coverage

• Documenting the space via photography by SeaTimber Media • Conducting initial outreach to the broker network • Crafting a print and digital collateral plan with marketing team • Initial promotion via Compass' "Coming Soon" digital campaign

Sending email communication to the buyer and broker communities • Promoting listing via social media campaigns and search ads

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