Sample Property Marketing Plan
Timing
Action
Description
Pre-Launch
Coming Soon
Exclusive listing exposure on compass.com.
Pre-Launch
Staging
Staging to highlight the unique aspects of the property.
Pre-Launch
Photography and Video
Day time, twilight, lifestyle, drone photography, and video.
Pre-Launch
Copy writing
Produced by our in-house content team.
Pre-Launch
Videography
Drone shots of the listing coupled with an interior virtual tour.
Pre-Launch
Listing Website
This listing website will have a Google Analytics dashboard to track all of the views and referral sources. This site will also house all images and videos.
Timing
Action
Description
Launch
Compass Catch e-Newsletter
We will feature the listing in the Compass President’s daily email to all Compass professionals + his personal connections. This email gets sent to 10,000+ contacts.
Launch
Compass Social Media Feature
We will feature this listing across Compass social media channels, reaching 1M users.
Launch
Compass Workplace
We have an internal division of equestrian agents spanning from Wellington to Lexington to Los Angeles and beyond.
E-blast to Professional Community Digests
We will send an email blast announcing this listing to all of our various Real Estate Professional communities.
Launch
Timing
Action
Description
Pre-Launch*
Pitch for Exclusives
We will pitch for exclusive listing features in top publications that reach our target audience. Publications may include: Wall Street Journal, San Francisco Chronicle, San Francisco Business Times, Silicon Valley Business Journal, SFGate.com, Curbed.com, Robb Report, California Home & Design, ArchDigest.com, Forbes.com, MansionGlobal.com (Dow Jones), etc. *After receiving photos.
Pitch for Equine Publications
Top equestrian publications such as EQUUS, Luxe EQ, US Equestrian Magazine and Equestrian Living, Elite Equestrian, Horse & Hound (UK) will be a prime focus.
Launch
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