Timing
Action
Description
Launch
Just Listed Facebook + Instagram Boosted Post, and Ad
Just Listed advertising campaigns – split testing audience and creative to each one of our target buyer profiles. After the first week when we find a winning ad set, we will put the remainder of the budget into the winning ad set.
Launch
Traffic Generation Facebook + Instagram Ad
We will create various ad campaigns testing different creatives and target audiences. The goal of this campaign will be to direct people to the listing website.
Timing
Action
Description
Throughout the span of the listing
Email Blasts
We will send our email marketing lists e-blasts about this listing: launch, for open houses or exclusive events.
Launch
Print Collateral
We will create image-based, luxury print collateral for this listing.
Launch
Syndication
National and international listing syndication (i.e. WallStreetJournal.com, MansionGlobal.com, Juwai.com, 100+ international real estate search engines).
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