Professional Equities April 2019

Insider Passive Residual Income THEULTIMATEPASSIVERESIDUAL INCOME TM April2019 The

FROM THE DESK OF

Bill Moist

My brother-in-law from Northern California was impressed—He proclaimed,“Things are bigger in Texas!”

2 SIMPLE STEPS TO IMPROVE YOUR WEBSITE W hy S implicity and CTA A re K ing

Small Town Impresses Big Company

I attended the Ennis Chamber of Commerce Executive meeting on Feb. 11. The City Manager, Scott Dixon, gave the update on the Buc-ee’s recent ground-breaking ceremony.

Every savvy small-business owner in 2019 knows that you need a website in order to stay relevant in the modern marketplace. But when you search the internet as a consumer, it’s clear that many of these business owners don’t actually understand why a website is important. If you look around at the digital storefronts of your competitors — and probably your own — you’ll mostly find placeholders as opposed to compelling avenues for customer engagement. Instead of making their company’s offerings, goals, and identity instantly clear, most pages muddy the waters with wordy self-justifications. Instead of being attractive and easy to use, they’re covered in garish promotions and confusing menus leading nowhere helpful. The worst thing you can do with your website is make it pointless. You can shell out some funds to a design firm to create a generic webpage, but without a clear understanding of how your site will create and drive leads and customer engagement, it won’t do much. Here are two steps you can take to improve your site and get an edge over the competition whether you edit the site in-house or outsource it to a web designer. In a 2012 study, Google discovered that users assess the aesthetics of a website in one- fiftieth of a second. Furthermore, overwhelming visual complexity leads users to perceive a site as unattractive. It’s tempting to cram as much information as possible onto your homepage. You want prospects to check out your social media, read your blog, see your latest promotion, and give your business a call. But in reality, when confronted with too many options, most customers PARE IT DOWN.

What’s interesting is Buc-ee’s has 40 stores, but this is the first ever ground-breaking ceremony.

One of Buc-ee’s owners, Mr. Appleton, said the reason they decided to have a ground-breaking ceremony in Ennis was because the City Staff were so tenacious in insisting it should happen. Mr. Appleton also agreed to give the City of Ennis the surplus food, which can then be distributed to the needy in the area. Ennis has impressed the owners andmanagers of Buc-ee’s as a city where they want to build a new store. Preliminary layout has begun on the site. We too are impressed with both the City of Ennis and Buc-ee’s. That’s why we purchased a 11-acre site that is 1,250 feet north of the new Buc-ee’s site. We also have a weekly email newsletter where you can“Get 9 Little-Known Secrets For Passive Residual Income-Free”at self-storageinsider.com

–Bill Moist

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