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action, and one click should make that action as easy as possible. The fact that you already trimmed everything down should make this even more straightforward. When there isn’t a ton of extraneous clutter, your call to action will pop that much more. In 2019, users won’t accept a hodgepodge, half-baked website, and you shouldn’t either. Rework your site with these principles in mind, and watch conversions boost like magic.
clinic, your ultimate goal is for the user to schedule an appointment. With that in mind, everything on the site should lead to that appointment. There should be a bold phone number on the header of every page, and you should have an automated appointment- setting form prominently featured. Make your direct call to action the beating heart of your site. It should be the most obvious thing on your homepage. The content should always guide the user toward
will leave the site rather than sort through the overload.
The best way to improve your website is to assess each piece of information and determine whether it is needed. Do you need each of your offerings outlined in both a box and a header menu? Is that cluster of social media icons actually contributing anything? In order to make a website easy to use, you need to ruthlessly pare it down with usability in mind. Most design-ignorant entrepreneurs are notoriously afraid of white space; don’t be like them. By decluttering the page and inviting your consumers to pause and peruse, you’ll increase comfort, engagement, and conversions. KNOWWHAT YOU WANT USERS TO DO, AND TAILOR YOUR SITE PRECISELY TO THAT END GOAL. What do you want to accomplish with your website? When you ask yourself this question, be specific with your answer. For example, if you’re a dentist or medical
Yorkie Doodle Dandy SMOKY THE WORLDWAR II CANINE HERO
ran through a 70-foot-long pipe in a matter of minutes. Without Smoky, it would have taken three days to lay the wire. Her work kept over 250 ground crewmen and 40 fighter and reconnaissance planes out of danger from enemy bombings. In addition to saving lives on the battlefield, Smoky is also considered to be the first recorded therapy dog. She learned a number of tricks to cheer up troops and would visit injured soldiers at the hospital in New Guinea. After WorldWar II, Smoky andWynne visited veteran hospitals across the United States. “Corporal”Smoky lived for another 10 years after the war before dying on Feb. 21, 1957, at approximately 14 years old. Wynne would go on to write a memoir about his time with Smoky titled“Yorkie Doodle Dandy.”Almost 50 years after her death, a life-sized bronze statue of Smoky was erected at her final resting place in Lakewood, Ohio. Her statue is dedicated to the bravery of all war dogs, and it is a reminder that heroes come in all shapes and sizes.
Considering the stress of combat, it’s no wonder military dogs tend to be tough breeds known for their size and strength. German shepherds, boxers, and various bully breeds are well-acquainted with the battlefield. But in WorldWar II, the most famous military dog weighed only 4 pounds and stood a mere 7 inches tall. Smoky theYorkshire Terrier wasn’t exactly what most people associated with Shakespeare’s“let slip the dogs of war,”but her small size is part of what made her such a hero. In 1944, after being discovered beside a foxhole in the jungles of New Guinea, Smoky met Corporal WilliamA. Wynne, an American soldier from Cleveland, Ohio. The two quickly became inseparable, and she stayed by Wynne’s side the entire time he was stationed in the South Pacific. Smoky is credited with going on 12 combat missions, surviving 150 air raids, parachuting 30 feet, and earning eight battle stars. Smoky’s sensitive hearing allowed her to alertWynne and other soldiers of incoming air raids. Smoky’s most famous act of heroismoccurred when she went where no man could go at an air base at Lingayen Gulf, Luzon. The engineers needed help, soWynne tied a strand of telephone wire to her collar and Smoky
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