The Business Review January 2022

PROMOTING THE COMMUNITY

The Celebrate Oregon! Mural and Its Southern Oregon Representations by Emily Hunter | Travel Medford Y ou might have seen a beautiful new addition to Medford’s airport. From a distance, the “Celebrate Oregon!” Cultural Trust mural is a vibrant tapestry from Oregonians and statewide partners, artists of all kinds apply for the Trust’s three competitive Cultural Development Grants.

of Oregon’s Cascade Mountains. Look closer, and the 127 symbols unearth stories of bright history and heritage. From award-winning food and wine, to the glorious hiking and biking scene, here are a few hidden messages you might’ve missed. WHAT IS THE OREGON CULTURAL TRUST? A testimony to how much Oregonians value culture, the Oregon Cultural Trust was created in 2001 to provide funding for artists and creators around the state. Established by the Oregon Legislature, the Oregon Cultural Trust currently works with over 1,600 nonprofits, 45 county and tribal Cultural Coalitions, and other vibrant cultural bounties across the state. Oregonians fund the Cultural Trust. They, in turn, fund the artists, potters, rappers, acrobats and dreamers who make Oregon, Oregon. From Burns to Astoria, every year Oregonians support the Trust through generous matching gifts to fuel Oregon culture. In 2019, Oregonians gave $4.5 million to the Cultural Trust! After donations

An integral part of communities everywhere, the Trust inspires Oregonians to take part and pride in supporting their local creators. No other state provides a 100 percent tax credit to inspire cultural giving. As uniquely Oregonian as public beaches and the bottle bill, the Oregon Cultural Trust provides an ongoing funding engine to support all facets of arts and culture. HOW THE CELEBRATE OREGON! MURAL CAME TO FRUITION For accurate historical depictions and storytelling, artists and designers were nominated by a diverse group of 33 individuals representing Oregon’s artistic and design community. Each nominator was invited to forward the creative brief to artists or designers they felt might be interested. After receiving 36 total submissions of interest, a diverse jury evaluated and recommended 20 artists be invited to submit preliminary concepts in exchange for a $250 honorarium.

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The Business Review | January 2022

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