Professional Equities, Inc. September 2019

Insider Passive Residual Income THEULTIMATEPASSIVERESIDUAL INCOME TM September2019 The

FROM THE DESK OF Bill Moist

LEAVING FOR THE LEAVES W here to V acation for P eak F all F oliage

LOOKING FOR A LOCATION TO GROW OR RELOCATE YOUR BUSINESS? HERE IS A CLUE.

Four of the ten fastest-growing counties in numeric gains from 2017 to 2018 are located in the great state of Texas.

What is even more fascinating is two of these fastest-growing counties are in North Texas.

Four of the top ten fastest growing counties in the United States located in Texas include:

• • • •

Harris County (Houston) – No. 3 Collin County (Frisco) – No. 4 Tarrant County (Fort Worth) – No. 8 Bexar County (San Antonio) – No. 9

Where we are looking today? We are definitely searching for new developments in the Dallas-Fort Worth Metroplex and surrounding secondary markets. Texas added more than 379,128 people in 2018, which is more than 1,000 new residents each day. Of that number, DFW gains a giant 132,000 new residents in 2018 to lead the nation.

Humans have built some pretty spectacular things on this planet, but there’s nothing quite as stunning as the simple perfection of a tree. They’re beautiful year-round, but fall is the time when trees don their best dresses, lining the nation’s highways and hills in eye-catching shades of red, orange, yellow, and gold. If strolling through a grove of colorful trees is one of your favorite fall activities, then it might be time for a pilgrimage in search of the most colorful foliage America has to offer. Autumn is an underrated travel season, so airfare to the top leaf-lined places in the country is more affordable than you think. There are also plenty of prime destinations, so whether you’d like to trek far away or search out stunning fall colors close to home, there’s sure to be something out there for you. Here are a few of the best spots to visit for postcard-quality views in each region.

More specifically, we are looking at areas that meet our model of growth.

We call that model … UPS 2018!

1. Underserved markets 2. In path of growth 3. In secondary communities

THE NORTHEAST: THE KANCAMAGUS HIGHWAY, NEW HAMPSHIRE

New England is famous for its autumn leaves, but among its dozens of vacation-worthy desti- nations, a drive down Kancamagus Highway (which locals call “The Kanc”) should be at the top of your to-do list in the first few weeks of October. Dubbed “The Ultimate New Hampshire Fall Foliage Drive” by New England Foliage, the 30-mile journey offers gorgeous views of tree-lined rivers and ponds, a route through a mountain pass, and plenty of stop-offs for photography, hiking, and camping.

It’s an exciting time to be living and developing in DFW and Texas. Population growth is unprecedented.

–Bill Moist

Continued on Page 2 ...

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... continued from Cover

THE MIDWEST: DOOR COUNTY, WISCONSIN

THE SOUTHEAST: THE BLUE RIDGE MOUNTAINS, GEORGIA

This sleepy Wisconsin county is a true getaway in the fall, when summer activities give way to seasonal offerings, like farmers markets, fall festivals, birdwatching tours, and apple picking. Complementing the fun is autumn foliage so beautiful that the county offers a regularly updated Fall Color Report to help visitors time their vacations just right. Check it out at doorcounty.com before booking your trip.

Georgia’s Blue Ridge Mountains cool down a bit in the fall, but the tem- peratures are far from the frosts of New England. Mixed with the gor- geous colors, that warmth is the perfect recipe for backpacking or hiking in short sleeves. Visit in mid- to late-October to go leaf-spotting on the Appalachian Trail, then stay to take in the majesty of Amicalola Falls and raise a glass around the campfire.

THE SOUTHWEST: THE ENCHANTED CIRCLE SCENIC BYWAY, NEW MEXICO

THE WEST: ASPEN, COLORADO

Here’s a tip: If a town is named after a tree, it’s a good bet the trees there are worth visiting. Aspen lives up to its moniker each autumn when its namesake trees blaze bright yellow against deep emerald evergreens. Mid- to late-September is the best time to visit for the full effect and is also the perfect time to bike, hike, golf, or fly fish before the Colorado winter sets in.`

Though it is perhaps the last region you’d think to migrate for fall leaves, the Southwest is home to one of the most unique and colorful drives in the country: The Enchanted Circle Scenic Byway. The byway circles Wheel- er Peak, New Mexico’s tallest mountain, and its leafy vistas are home to 2-billion-year-old quartz and feldspar, an OldWest melodrama theater, a fish hatchery, and an abundance of local art. Visit in late September or early October for the best colors.

You might have heard people call millennials lazy, entitled, and afraid of long-term commitments, but that trend is starting to shift. Today, businesses can’t afford to write off millennials because they actually make up a major percentage of the workforce. According to the Pew Research Center, there were 56 million millennials either working or looking for work in 2017, making up 35% of the labor force. When so much of the country’s available labor is part of one demographic, you must ask yourself this question: How do I get millennials to work for me? RECOGNITION, FLEXIBILITY, AND PURPOSE 3 Tips for Attracting Millennial Employees

CREATE A SENSE OF PURPOSE More than anything, millennials are looking for some level of personal fulfillment —not just a paycheck. Create a brand story and work culture that expresses a greater purpose for prospective employees to get behind. Set high standards for the culture you want to create andmaintain those standards. If you do this right, the talent you’re looking for will come to you. Just because millennials want more flexible work schedules and individual recognition doesn’t mean they aren’t willing to work hard. In fact, the opposite is true. By adapting your company culture to suit their lifestyle preferences, you canmake sure your younger employees take an interest in your business and stick around.

DITCH THE 9-TO-5 STANDARD Offering more flexible work hours is a start, but if you really want to attract millennials, then your entire work environment should embrace modernity. Have the latest tech and tools for day-to-day operations, offer frequent opportunities for promotions and raises, avoid micromanagement, and give your young employees room to learn and grow.

CATER TO THE INDIVIDUAL Millennials don’t want to be just another cog in the machine. They want to work somewhere that values their unique skills and lets them use those skills effectively. When seeking millennial talent for your company, highly specific job listings will attract exceptional employees. Once they’re on board, be sure to nurture their skill set. Give them a chance to grow with your company, and they’ll be sure to stick around.

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Build a Millionaire’s Library:

‘IT’S NOT ABOUT THE COFFEE: LEADERSHIP PRINCIPLES FROM A LIFE AT STARBUCKS’ BY HOWARD BEHAR Who read it? Katrina Lake, founder and CEO of Stitch Fix Starbucks is known for its quick coffee and seasonally controversial cups, but that’s not what turned the company into a world-conquering success. In “It’s Not About the Coffee,” Howard Behar highlights the importance of company culture and the role business leaders play in helping their team members reach their full potential. ‘CREATIVITY, INC.: OVERCOMING THE UNSEEN FORCES THAT STAND IN THEWAY OF TRUE INSPIRATION’ BY ED CATMULL WITH AMYWALLACE Who read it? Mark Zuckerberg, co-founder and CEO of Facebook Ed Catmull, co-founder of Pixar, is responsible for some of the most successful animated movies in the history of cinema. “Creativity, Inc.” explores the creative process behind such films and how this process can be replicated in any industry. Forbes has suggested that Catmull’s book “just might be the best business book ever written.” Book Recommendations From the Ultra Successful

What does every successful person have in common? They read. Avid reading is a key characteristic of the ultra successful because, through great ideas, you can learn how to achieve your full potential. If you want to be more successful in business and in life, you should definitely add these great books to your reading list. ‘BUSINESS ADVENTURES: TWELVE CLASSIC TALES FROM THEWORLD OFWALL STREET’ BY JOHN BROOKS Who read it? Bill Gates, founder of Microsoft Famously loaned to Bill Gates byWarren Buffett himself, “Business Adventures”was written and originally published shortly after the stock market crash of 1962. In this book, John Brooks recorded the successes and failures of 12 major companies of the era, including Ford, Xerox, and General Electric.

‘LETTERS TO A YOUNG POET’ BY RAINER MARIA RILKE Who read it? Jen Rubio, co-founder and president of Away

From 1903–1908, renowned German poet Rainer Maria Rilke wrote letters to a young, aspiring poet. These candid thoughts from one of the greatest artistic minds offer insights on life, love, and how to fully experience the world we live in. Each letter is a valuable reminder that we should never underestimate our own artistic spirit.

Take a Break!

Inspired by Food Network

Classic

APPLE CRISP``

Ingredients

Filling: •

Topping: •

5 lbs Granny Smith apples, peeled, cored, and chopped

3/4 cup all-purpose flour 1/3 cup brown sugar 1/4 tsp ground cinnamon 6 tbsp chilled butter, cut into pieces 1/4 cup pecans, coarsely chopped 1/4 tsp salt

• • • •

1/4 cup pecans, finely chopped

• • •

3 tbsp all-purpose flour

2 tbsp maple syrup 1 tbsp lemon juice

Directions

1. Heat oven to 350 F. 2. In a mixing bowl, mix all filling ingredients together. Transfer to individual serving ramekins. 3. In a different mixing bowl, combine flour, sugar, cinnamon, and salt for the topping. Mix in butter until it forms lumps roughly the size of a pea, then stir in pecans. Sprinkle topping over filling. 4. Bake for 35–40 minutes, let stand for 10 minutes, and serve.

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INSIDE THIS ISSUE From the Desk of Bill PAGE 1 Where to Vacation for Peak Fall Colors PAGE 1 How to Attract Millennials to Your Business PAGE 2 A Reading List for Real Success PAGE 3 Take a Break PAGE 3 Classic Apple Crisp PAGE 3 A Surprising Reason for Bankruptcy PAGE 4 Professional Equities, Inc. BILLMOIST'S

THE ULTIMATE PASSIVE RESIDUAL INCOME TM

PRST STD US POSTAGE PAID BOISE, ID PERMIT 411

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WHAT HAPPENED IN REED SPRINGS? How a Small Town Went Bankrupt ... In 2002, the quaint town of Reed Springs, Missouri, declared bankrupt- cy. The hard decision came after the town was forced to pay $100,000 to Sally Stewart, a woman who sued Reed Springs after she tripped over a pothole during a shopping trip. News of a greedy woman ruining a small village to make a quick buck sparked outrage across the country. But Stewart wasn’t the real villain of this story. A little digging into this case reveals a much deeper conspiracy. Stewart had been visiting Reed Springs in 1998 when she tripped on a pothole hidden beneath some overgrown grass on the sidewalk. But this was no small stumble. Stewart tore two ligaments in her ankle and had to undergo surgery. To help pay for the medical bills, Stewart, who’d never sued anyone before, initially filed a personal injury lawsuit against the owners of the store in front of the pothole. However, the Missouri Court of Appeals determined the city of Reed Springs was liable for Stewart’s injuries. The court ordered Reed Springs to pay Stewart $100,000, over half the city’s annual budget. Despite the high price tag, in normal circumstanc- es, this verdict wouldn’t have forced Reed Springs to declare bankrupt- cy because the town’s insurance would have covered the bill. Unfortu-

... Over a Pothole

nately, at the time of Stewart’s accident, the mayor of Reed Springs was a corrupt man named Joe Dan Dwyer.

Dwyer left office while being investigated for insurance fraud, child pornography, statutory rape, witness bribery, and perjury, and he was later sentenced to seven years in federal prison. Among his many indis- cretions, Dwyer also let the town’s insurance policy lapse. Reed Springs didn’t have insurance when Sally Stewart got hurt, which is why they had to write a check out of their own budget and ultimately declare bankruptcy. In this case, what started as a simple pothole accident quickly unveiled the lasting damage of an unscrupulous politician. Perhaps this case serves as reminder about why it’s important to vote in local elections.

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