Introduction to the Promotional Toolkit Exhibiting at Equip Exposition begins before move-in. Maximize your ROI by planning and publicizing your participation in the trade show today. This kit is packed with tips to help you and your team create a marketing plan that begins at Equip Exposition and ensures attendees put your exhibit at the top of their “must - see” list. Take advantage of this captive audience to kick-start your 2024 sales! Pre-Show ▪ Produce product marketing materials for your booth or promote online using our content. ▪ Define special promotions / offers and incentive programs to announce at the show. ▪ Use your VIP Discount Codes to invite your customers to join you at Equip with 50% off trade show registration. ▪ Send new product information and promotion information to media and show office. At the Show ▪ Engage with attendees, track leads, set follow-up appointments. Network at after-hours events. ▪ Use your social media outlets to promote your exhibit; use #EquipExpo.
After the Show ▪
Send requested materials immediately.
▪ Re-confirm with dealers, contractors, and new prospects your 2024-2025 product and service offerings.
Exclusive Opportunities for Exhibitors ▪
Offer your customers a registration discount. As an exhibitor, you have access to VIP Guest Invites, an easy-to- use platform that includes a customized 50% off registration link that you can send via email and social media. There’s no cost to you, and your customers will appreciate the registration savings. Press Materials and the Press Center Remember to prepare press kits, news releases or fliers announcing what's new in your booth. We offer two options for distribution: 1. Any time prior to or during the show, email your press materials to us and we will load them into a Dropbox that is shared exclusively with media who are registered for the show. Zip your files into one folder and save as "CompanyName_ Booth#", email to press@equipexposition.com and we'll post it in the Dropbox. 2. Bring your materials to the Press Center during move-in. The Press Center, located in the South Wing B Conference Center, Room B110, will be staffed during show hours. Chuck Bowen, press@equipexposition.com, 703-549-7600 Media and Editorial Contacts Please complete this form to receive our list of advertising and editorial contacts. Many of these publications will feature Equip Exposition, giving you the perfect opportunity to submit product releases or advertise.
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