Plan Your Exhibit & Lead Capturing Strategy Exhibiting at Equip Exposition is an excellent opportunity for your company to meet and interact, capture qualified leads, take orders, benefit from press coverage, and launch or demo new products. Use these tips to help your show staff best work your booth and use the trade show to your company’s best advantage. • Determine the purpose of your participation in Equip Exposition and create an exhibit strategy. This allows you to concentrate your preparation and training efforts toward achieving a specific goal. Be sure all staff who will be working your booth know you r company’s strategy. • Encourage your show staff to be proactive in seeking potential customers rather than depending on them to step inside your booth. Many great networking opportunities happen after the show doors close. Concerts, receptions, your hotel and even the show's Food Hall are great places to network. • Create an eye-catching booth. Services are available to help you design attractive displays that will draw potential customers. You can also make your booth interactive with demonstrations, presentations, or giveaways. • Use the form provided in this kit to rent lead retrieval scanners so you'll have a ready-made list of potential customers for following up after the show.
Leverage your Social Media Start telling your social media followers far in advance that your business will be present at Equip Exposition.
• Create a hashtag for your presence and give followers compelling reasons to visit your booth. This may include a giveaway, a new product announcement, special demo or even the opportunity to be the first to have access to new data. Promote your hashtag at your booth and use #EquipExpo when you post about the interesting things happening at your booth. • Sharing your unique 50% discount link/promo code is a great way to promote your participation and provide immediate value to your followers. See this page for details. • Connect with media. Get to know the editors of industry media outlets. Share what they're sharing. Comment on their work. Invite them to stop by your booth. Offer them story ideas around what you're doing. • Follow Equip Exposition on Facebook, Instagram, Twitter, YouTube, and LinkedIn, and share interesting content and event details to keep your audience up-to-date and engaged. Also, don't forget to tag us with #EquipExpo or #EquipExpo in your posts about the event and join in our conversations on social media.
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