Exhibitor Service Manual

Reservation Information

18

FIRE MARSHAL REGULATIONS ...........................19 Fire Marshall Requirements 19

REGULATIONS AND POLICIES ............................ 12 Insurance 12 Independent Display House/Contractor 12 Fire Safety Regulations 12 First Aid 12 Noise Restrictions 12 Photographs 12 Paging/Messages 12 Parking 12 Exhibition Policy/No Suitcasing 12 Payments/Space Charges 12 EXHIBITOR BADGES & PERSONNEL.................... 13 Rules for Credentials 13 Exhibitor Registration (Badges) 13 Contractor/Maintenance Wristbands 13 Exhibitor Admittance/Non-Show Hours 13 Product Removal from Show Floor 13 Exhibitor Badges FAQs 13 How many badges do exhibitors receive?.................... 13 Who can wear an Exhibitor badge?.............................. 14 How do we order badges for our booth? ..................... 14 How do I register my team ........................................... 14 How do I manage my booth staff? ............................... 14 How does my team pick up their badges at the show? 14 EXHIBITOR SHOW SCHEDULE ............................ 15 Move-In Times 15 Move-Out Times 15 Trade Show Hours for Attendees 15 MOVE-IN AND MOVE-OUT PROCEDURES .......... 16 Phone Number for Marshalling Yard 16 Marshalling Yard Location 16 Rules for Loading of Freight & Booth Packing 17 Marshalling Yard Description and Directions 17

EV Safety Requirement .................................................... 20

PROMOTIONAL TOOLKIT ................................... 21

Promotional Tools Kit Vendor Links.................................. 21 Lead Retrieval Support 21 Map Your Show - Digital Floor Plan Advertising 21 Press Conference Request Form 21 Giveaway & Celebrity Promotion Form 21 50% Registration Code – VIP Guest Invites 21 Trade Show Directory Print Advertising 21 New Product Showcase Form 21 Exhibitor “Spotlight” 21 Photo and Videos to Promote Equip Exposition 21 Equip Exposition Staff Contacts 21 INTRODUCTION TO THE TOOLKIT.......................22 Pre-Show 22 At the Show 22 After the Show 22 Exclusive Opportunities for Exhibitors 22 Press Materials and the Press Center 22 Media and Editorial Contacts 22 FACT SHEET ....................................................... 23 Where 23 Dealer Preview 23 Who Attends 23 Exhibitors 23 Show Management 23 Partners 23 Editorial Coverage 24 How to Promote with the Press 24 Schedule a Press Conference 24 Plan Your Exhibit & Lead Capturing Strategy 25 Leverage your Social Media 25

HOUSING PROCESS ........................................... 18

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