The Business Review April 2022

Rendering of proposed new design for SOHS.

Southern Oregon History Center in cake form for the Spring Gala.

was an international style of Art Deco architecture that emerged in the 1930s, and the remodel plans reflect its dynamic sleekness and curving forms. The building is so well constructed, it will require only modest upgrades at an estimated cost of $1.2 million, one of the most cost-effective proposals that can be imagined. Proposed features include a large, stylish event space with

appropriate ceiling treatments, a refurbished grand staircase, a restored building lobby with a decorated ticket counter, upgraded restrooms, and an all-purpose catering kitchen. Even in its current form, individuals and organizations have already been requesting rental opportunities, and with the Gala’s creative décor, Gala guests could easily envision not only a current but future Medford and Valley asset. n

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April 2022 | The Business Review

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