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Wineries could also submit their wines to be judged or they could pour at the grand tasting, among other options. There are many ways for the wineries to find their own niche within the Oregon Wine Experience. “Over 100 wineries participate in OWE, and a large portion of those are from the Rogue Valley AVA and Applegate AVA,” said Myers. “But we are seeing an uptick in participation from wineries in the Willamette Valley and other regions of Oregon.” As they prepare for this year’s event, Myers said their team learned a lot during the pandemic and have adopted some new practices. “We embraced livestream opportunities. We’re keeping some of that because we realized we could grow the event virtually,” Myers explained. “This year we’re live streaming the Medal Celebration to anyone who wants to watch.” For people who want to attend OWE, some of the events will have single tickets available for purchase. Information on tickets is available on the Oregon Wine Experience website.
All of the proceeds from Oregon Wine Experience benefit Asante Foundation. Continuing its support of Southern Oregon’s Children’s Miracle Network Hospital, Asante, this year’s funding will help build a new women’s and children’s hospital-within-a hospital. The two floors dedicated to women’s and children’s health care are part of the six-story pavilion under construction at Asante Rogue Regional Medical Center. Myers said that as it gets closer to August, people are excited about the upcoming events and more wineries are signing up to participate. “Our sponsors and winery partners are thrilled. They are excited to showcase their wines and celebrate in person again,” said Myers. n
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The Business Review | May 2022
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