Opening the doors of its first store in Denver, Colorado, during the summer of 1993, Chipotle has since become an international sensation. With more than 2,900 restaurants worldwide, this burrito-building business is always looking for new and innovative ways to continue building its empire. Last year, they entered new territory — the metaverse. A long-standing Chipotle tradition, the Halloween “Boorito” promotion is a fan favorite. Typically, this spooky sale involves free burritos and amazing discounts. But in October 2021, Chipotle tried something new and brought the promotion to Roblox. This gaming platform has seen increased marketer attention as interest in the metaverse picks up, and with 51% of young people reporting having played Roblox, it seemed like a safe bet for breaching uncharted digital territory. According to a press release, Chipotle Burritos and the Rise of the Metaverse
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The History of Halloween
“Chipotle wanted to give fans a fun way to visit the restaurant virtually and experience Boorito in the metaverse for the first time.”
They just want everything to go as smoothly as possible. As marketers, you’re fully in charge of this experience and can drive it to improve sales. Whenever media is sent to customers, it should connect to a personalized e-commerce service that can also be accessed from a mobile device. When customers run into barriers that prevent them from completing a sale or make the buying process a hassle, they’ll turn to a competitor instead. Work with the department that builds the online product pages and payment mechanics to ensure everything works perfectly for potential customers. When marketing leaders have their hands in other areas of the business, things usually operate much more smoothly. Focus on the data. Customer service is a huge part of driving
Halloween originated with the ancient Celtic festival of Samhain when people would light bonfires and wear costumes to ward off ghosts. Pope Gregory III designated Nov. 1 as a time to honor all saints in the 8th century. Soon, All Saints’ Day incorporated some of the traditions of Samhain. The evening before was known as All Hallows’ Eve, and later Halloween. Over time, Halloween evolved into a day of activities like trick-or-treating, carving jack-o’-lanterns, attending festive gatherings, donning costumes, and eating treats.
And experience Boorito they did! Chipotle’s Roblox activation included player skins, a virtual corn maze, and $1 million worth of free burritos. The player response was overwhelmingly positive, and in the end, the 2021 Boorito promotion was considered a huge success! Afterward, Chipotle donated its portion of the promotion’s proceeds to a charity that supports young farmers. Chris Brandy, chief marketing officer of Chipotle, had this to say about the promotion: “As a digital innovator, we are always experimenting on new platforms to meet our guests where they are … Roblox’s popularity has boomed over the past year, and we know fans will be excited to celebrate the next evolution of Boorito in the metaverse.” So, is the metaverse the next big thing when it comes to promoting brands like Chipotle? While it’s true that only time will tell, the success of the metaverse Boorito extravaganza certainly points to “yes.”
sales and improving your brand, but how are you keeping up with all of the concerns, questions, and data you receive from your customer base? Do you use a CRM (customer relations management
software)? Is anyone looking through the data to discover common concerns? If not, this is something that needs to be addressed. When marketers use quality data found within customer interactions, they can build a
foolproof strategy that tackles any prior concerns while creating something new that works well for customers. While this might not be the marketer’s job, creating a successful business is a team effort, and marketers need to work with the rest of the team to figure out how to best market to potential customers. Be sure to look through the data that’s available to help build a marketing plan your customers can connect with. Hire the right people. Marketing is not a one-person job, but in today’s climate, it can be difficult to retain talented team members. A successful business will hire marketers with a wide variety of expertise. Build hiring strategies that encourage talented individuals to join your team. Create retention and relationship-building strategies to keep your team members motivated. If need be, build your own training curriculum to ensure your team members can do what they need to. Having the right people by your side will bring countless benefits. Don’t lose your creativity. When marketers begin to dig too deep into the analytics, they can lose their creative side in an effort to put out what they think their customers will want. Don’t get too caught up in the numbers and focus on the future. Data and analytics can help guide you but should not completely determine your actions. When you are able to develop creative campaigns, you’ll set yourself apart from the competition. The business world is ever evolving, and marketing departments are now receiving their share of the spotlight. With these strategies in place, you can improve your marketing and continue to see growth for years to come.
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Improve Your Business’s Accounting Abilities
With Wave Software System you create invoice templates, manage your billing, track payments, manage payroll and finances, and more. The best part about Wave is that most of its features are free.
W hen entrepreneurs first start a small business, they often have a strong product or service to offer to the general public. Is having a great product enough to breed success, though? In most cases, the product or service is just one supporting feature of a successful business. Businesses need to run efficiently and effectively from the ground up, and one area entrepreneurs struggle with is accounting and bookkeeping. Sending out invoices, keeping track of payments, and organizing tax information can be difficult tasks for new business owners, but thankfully, Wave is here to help! Wave is a cloud-based software system that allows users to manage invoicing, taxes, and payment processing. With a plethora of features, Wave is a must for new or small-business owners struggling to keep up with their accounting. Wave can help
automatic payment options for repeat customers. You’ll be able to see when invoices have been viewed, become overdue, or have been paid. It makes keeping track of your payment processes and invoices as easy as possible. Wave is completely web-based and most of the features are free to use so there’s no reason not to give it a shot. After you start using Wave, you’ll wonder why you didn’t discover the service sooner! For more information or to sign up for services, head to WaveApps.com .
With other free accounting software, there’s usually a limit to the number of users allowed or the reports you have access to, but that’s not the case with Wave. Wave’s invoicing, accounting, and banking software is completely free. There is no monthly subscription fee or startup fee. You don’t even have to enter a credit card number to get started. You only need to pay for services if you choose to use their online payment processing, payroll, or one-on-one advisor services. Another great feature of Wave is the ability to customize your invoicing templates. That way you can brand your invoices and your estimates sent to clients to further promote your brand. On top of being able to customize your invoices, you can also set up recurring invoices and
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